Brand Manager

Fletchers Solicitors; Reading; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading law firm in the UK is seeking a Brand Manager to shape and oversee its brand strategy across digital platforms and campaigns. The successful candidate will manage creative teams and ensure brand consistency. This role offers a collaborative culture with hybrid working flexibility. Ideal for a creative leader passionate about impacting brand development, this position provides opportunities for professional growth and a supportive work environment.

Benefits

Bonus scheme

35 days holiday including bank holidays

Pension scheme

Life Assurance Policy

Flexible working hours

Ongoing training opportunities

Qualifications

• Proven experience in a brand or communications role with brand ownership responsibility.
• Strong understanding of brand strategy and visual identity management.
• Exceptional written, verbal and visual communication skills.

Responsibilities

• Lead the development and guardianship of the brand across all channels.
• Manage the in-house Designer to ensure high-quality brand-aligned outputs.
• Work with marketing teams to ensure campaigns are on-brand.

Skills

Brand strategy

Communication skills

Creative leadership

Digital marketing

Education

Brand management qualification

Job description

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Brand Manager

Location: Manchester, Liverpool, Leeds, Bolton, Southport, Newcastle, Reading, Birmingham, Northampton, and Cambridge

Hybrid working available - with the flexibility to work from home and collaborate in-office when needed. We believe we offer our colleagues the best hybrid and flexible working practices, balancing working from home with time collaborating and socialising with colleagues in our modern offices.

Put your stamp on one of the UK's most ambitious legal brands.

Hybrid working | Supportive culture | Excellent benefits

Are you a strategic, creative, and commercially minded brand leader ready to make a meaningful impact? At Fletchers Solicitors, we're on a mission to be recognised as a market-leading, purpose-led legal brand - and we're looking for a Brand Manager to help us get there.

In this pivotal role, you'll shape how our brand shows up across digital platforms, campaigns, content, partnerships, and in-market channels. You'll collaborate closely with marketing, PR, business development, digital teams, and external agencies to build a distinctive brand presence and ensure consistent execution across all touchpoints.

You'll also play a vital role in embedding our brand internally, helping us become a trusted, human, and high-impact name in the eyes of our clients, referrers, and investors. If you thrive in a supportive culture, value flexibility through hybrid working, and want to be part of a team that's passionate about purpose and performance - we'd love to hear from you.

Why join us?

• The opportunity to shape the brand of a purpose-led, high-growth legal business
• A collaborative, ambitious team culture focused on delivery and innovation
• Hybrid working and flexible arrangements
• A meaningful mission: helping people rebuild after life-changing events
• A culture of collaboration, shared ambition and integrated working across marketing, business development and communications.

In return Fletchers offers:

• 35 hours working week
• Bonus scheme (subject to targets being met)
• 35 days holiday a year including bank holidays and Christmas Closure, you also have an option to purchase up to 3 extra days' holiday per year, until you long service award the 3 days after your 5th, 7th, and 9th full year of employment
• Pension scheme with tax-efficient salary sacrifice option
• Life Assurance Policy
• Medicash policy to cover some dental, optical and other medical expenses
• Company sick pay
• Enhanced Maternity, Paternity and IVF schemes
• Flexible, agile working environment with a positive work-life balance
• Varied calendar of funded company social events
• Monthly voucher awards for winning nominees
• A genuinely supportive and friendly culture
• Ongoing training and professional development opportunities

Main Responsibilities:

• Brand Strategy & Identity
• Lead the development and guardianship of the Fletchers Solicitors brand across all channels and formats.
• Evolve and implement brand strategy and architecture, supporting growth across service lines and audience segments.
• Define and manage visual identity, tone of voice, and brand behaviours to ensure consistency and impact.

• Creative & Design Leadership
• Line-manage the in-house Designer, providing clear briefs, feedback, and development support to ensure high-quality, brand-aligned creative outputs.
• Oversee design workflows and ensure resources (internal and external) are effectively managed to deliver campaign, content, and brand priorities.
• Commission and manage external creative agencies or freelancers where required, ensuring value, consistency, and alignment to brand standards.

• Campaign & Content
• Work closely with marketing managers to ensure campaigns and communications are on-brand and aligned to our strategic positioning.
• Provide creative input and direction into campaign development, advertising, video, and thought leadership.
• Oversee production of brand and campaign assets (internal and external), ensuring quality and cohesion.

• Internal Brand & Culture
• Support internal communications and employee engagement initiatives that reinforce brand values and purpose.
• Champion brand education across teams and stakeholders to embed consistency and pride in our market positioning.

• Collaboration & Team Integration
• Work closely with PR, BD, digital, and design to deliver joined-up brand execution across web, social, campaigns and in-market activity.
• Play a central role in delivering an integrated go-to-market strategy by ensuring brand is embedded in planning and delivery from the outset.

• Measurement & Insight
• Track brand perception, engagement and performance through research, surveys and market data.
• Use insights to inform brand evolution and investment decisions.

Essential Skills and Experience:

• Proven experience in a brand, marketing or communications role with brand ownership responsibility.
• Strong understanding of brand strategy, positioning and visual/verbal identity management.
• Exceptional written, verbal and visual communication skills.
• Confident working with creative agencies, briefing design work, and reviewing outputs.
• Ability to lead brand work across complex organisations with multiple service lines or audience groups.
• Experience managing creative professionals and external agencies, with the ability to balance strategic direction and hands-on quality control.

Desirable Skills and Experience:

• Experience in professional services, legal, healthcare or other regulated B2B/B2C sectors.
• Experience working across digital, campaign, and content teams.
• Brand management qualification or training (e.g. CIM, Design Council, IPA) is a plus.

We reserve the right to close this role before the date specified depending on the calibre and volume of candidates.

About Fletchers Group

Fletchers is a fast-growing, dynamic law firm specialising in personal injury and clinical negligence law, with outstanding rankings in both The Legal 500 and Chambers & Partners. Following several strategic acquisitions, we've evolved into the Fletchers Group, with ambitious plans for continued growth and innovation.

We aspire to be the best place to work in the legal sector.

Our workplace culture is inclusive, informal, and supportive, with a strong focus on colleague wellbeing and happiness. We are proud to offer some of the best hybrid and flexible working arrangements in the industry - because we understand that balance drives performance.

At Fletchers, we also value connection and collaboration. We create exciting opportunities for teams to come together and thrive. Whether you're starting your career or aiming for leadership, you'll find a clear path to progress and development here - from apprenticeships and professional qualifications to senior roles and Partnership.

We seek out a broad range of challenging, high-quality legal work, enabling our people to build meaningful and progressive careers. And we don't just talk about development - we invest in it, with a significant proportion of our colleagues working towards relevant qualifications at any given time.

We reward those who help build our success and live our values. Our benefits package is designed to grow with you, offering real opportunities to share in our long-term strength. Our base pay and bonus structure is built to recognise and reward high performance.

Join us and be part of a law firm that's not only growing, but redefining what it means to work in legal services.

Fletchers Group is an inclusive employer with a diverse workforce: we welcome applications from any and all backgrounds. We're committed to providing a culture and environment where everyone can thrive, understanding and celebrating that no colleague is the same. We're proud of our work on the Disability Confident scheme, and we are signing up to other diversity standards to reflect our ethos.