Brand Manager

Pure Resourcing Solutions Limited; Norwich; On-site; GBP 42,000 - 63,000; Full time

Benefits offered by this job

Hybrid working arrangements

Competitive salary and benefits

Job summary

Pure Resourcing Solutions Limited is seeking a Brand Manager to lead our Direct-to-Consumer subscription marketing efforts from a hybrid Norwich City Centre base. You will own the consumer-focused subscription proposition, driving growth, acquisition, retention and lifetime value.

You will operate at the intersection of brand, digital marketing and commercial performance, delivering strategies that fuel sustainable growth across direct-to-consumer channels.

Qualifications

• Experience as Brand Manager or similar
• Proven success in subscription, membership, recurring revenue or SaaS environments
• Strong D2C customer acquisition and retention know-how
• Experience managing multi-channel campaigns
• Ability to analyse data and translate insights into growth plans
• Excellent stakeholder management and communication skills
• Budget management experience

Responsibilities

• Develop and execute brand and marketing strategies to drive subscription growth.
• Lead customer acquisition campaigns across digital and offline channels.
• Optimise the customer journey from awareness to retention and advocacy.
• Monitor CAC, conversion, churn, retention and LTV metrics and optimise.
• Collaborate with digital, product, sales and customer experience teams.
• Manage agency relationships and campaign delivery.
• Leverage customer insights and market data to guide strategy.
• Identify opportunities for product and proposition enhancements.

Skills

Brand management

Subscription marketing

D2C marketing

Data analysis

Stakeholder management

Budget management

Multi-channel campaigns

Tools

CRM platforms

Marketing automation tools

Job description

Brand Manager (Direct-to-Consumer Subscription Marketing)

Location: Hybrid Norwich City Centre

About the Role

We're looking for an ambitious and commercially minded Brand Manager to join a fast-growing organisation operating within the health, safety and well beingsector. This is an exciting opportunity to take ownership of a consumer-focused subscription proposition, driving brand growth, customer acquisition, retention and lifetime value.

Working at the intersection of brand, digital marketing and commercial performance, you'll play a pivotal role in shaping how consumers discover, engage with and remain loyal to our services. You'll be responsible for developing and delivering marketing strategies that fuel sustainable growth across direct-to-consumer channels.

This role would suit someone with strong experience in subscription-based businesses, D2C marketing, customer life cyclemanagement and data-driven decision making.

Key Responsibilities

• Develop and execute brand and marketing strategies to drive subscription growth and market share.
• Lead customer acquisition campaigns across digital and offline channels.
• Optimise the end-to-end customer journey, from awareness and consideration through to conversion, retention and advocacy.
• Monitor and improve key metrics including customer acquisition cost (CAC), conversion rate, churn, retention and lifetime value (LTV).
• Work closely with digital, product, sales and customer experience teams to ensure a seamless and compelling customer proposition.
• Manage agency relationships, creative development and campaign delivery.
• Use customer insights, market research and performance data to inform marketing strategy and investment decisions.
• Identify opportunities for product and proposition enhancement based on customer needs and market trends.
• Maintain brand consistency across all customer touchpoints.
• Manage marketing budgets and evaluate campaign effectiveness.

About You

You’ll be a strategic thinker with a strong commercial mindset and the ability to balance brand-building activities with performance marketing objectives.

Essential Experience

• Experience in a Brand Manager, Senior Marketing Manager or similar role.
• Proven success within a subscription, membership, recurring revenue or SaaS environment.
• Strong understanding of D2C customer acquisition and retention strategies.
• Experience managing multi-channel marketing campaigns.
• Ability to analyse data and translate insights into actionable growth plans.
• Excellent stakeholder management and communication skills.
• Budget management experience.

Desirable

• Experience within healthtech, care, wellbeing, connected services, telecoms, or consumer technology sectors.
• Familiarity with CRM, customer lifecycle marketing and marketing automation platforms.
• Knowledge of regulated consumer markets.

What You'll Get

• Opportunity to shape the growth of a purpose-led consumer brand.
• High visibility role with significant impact on commercial performance.
• Collaborative and supportive culture.
• Competitive salary and benefits package.
• Hybrid and flexible working arrangements.