Brand Manager, D2C Growth & Subscriptions (Hybrid)

Pure Resourcing Solutions Limited; Norwich; Hybrid; GBP 42,000 - 63,000; Full time

Benefits offered by this job

Hybrid working arrangements

Competitive salary and benefits

Job summary

Pure Resourcing Solutions Limited is seeking a Brand Manager to lead our Direct-to-Consumer subscription marketing efforts from a hybrid Norwich City Centre base. You will own the consumer-focused subscription proposition, driving growth, acquisition, retention and lifetime value.

You will operate at the intersection of brand, digital marketing and commercial performance, delivering strategies that fuel sustainable growth across direct-to-consumer channels.

Qualifications

• Experience as Brand Manager or similar
• Proven success in subscription, membership, recurring revenue or SaaS environments
• Strong D2C customer acquisition and retention know-how
• Experience managing multi-channel campaigns
• Ability to analyse data and translate insights into growth plans
• Excellent stakeholder management and communication skills
• Budget management experience

Responsibilities

• Develop and execute brand and marketing strategies to drive subscription growth.
• Lead customer acquisition campaigns across digital and offline channels.
• Optimise the customer journey from awareness to retention and advocacy.
• Monitor CAC, conversion, churn, retention and LTV metrics and optimise.
• Collaborate with digital, product, sales and customer experience teams.
• Manage agency relationships and campaign delivery.
• Leverage customer insights and market data to guide strategy.
• Identify opportunities for product and proposition enhancements.

Skills

Brand management

Subscription marketing

D2C marketing

Data analysis

Stakeholder management

Budget management

Multi-channel campaigns

Tools

CRM platforms

Marketing automation tools

Job description

Pure Resourcing Solutions Limited is seeking a Brand Manager to lead our Direct-to-Consumer subscription marketing efforts from a hybrid Norwich City Centre base. You will own the consumer-focused subscription proposition, driving growth, acquisition, retention and lifetime value.

You will operate at the intersection of brand, digital marketing and commercial performance, delivering strategies that fuel sustainable growth across direct-to-consumer channels.