Brand Manager

Advocate Group; Manchester; On-site; GBP 42,000 - 60,000; Full time

Job summary

The Advocate Group are partnered with a leading soft drinks business to appoint a Brand Manager on a 12 Month FTC. You will take ownership of a key portfolio, shaping brand strategy, driving impactful marketing activity and bringing exciting innovation to market.

This hands-on marketer will own annual brand plans, lead NPD from ideation to launch and collaborate with external agencies to deliver campaigns that drive growth across channels.

Qualifications

• Brand management experience within FMCG.
• Experience leading new product development from concept to launch.
• Strong commercial awareness and understanding of customer dynamics.
• Confident collaboration with external agencies and creative partners.
• Highly organized with strong project management skills.
• Hands-on marketer who owns ideas and turns them into action.

Responsibilities

• Own and deliver annual brand plans, translating strategy into impactful marketing activity and commercial growth.
• Develop and execute consumer marketing plans across campaigns, activations, social and customer marketing.
• Lead NPD projects from ideation through to launch, managing timelines, budgets and cross-functional stakeholders.
• Brief and manage external agencies across creative, social, media and consumer marketing.
• Partner with commercial and category teams to maximise the impact of brand plans.
• Turn consumer, shopper and market insight into opportunities that shape brand strategy and activity.
• Build strong internal and external relationships, ensuring the brand stands out and delivers on its ambitions.

Skills

Brand Management

NPD

Commercial awareness

Agency management

Project management

Job description

Ready to take ownership of a high-profile brand and help shape its next stage of growth?

The Advocate Group are proud to be partnered with a leading soft drinks business, home to a portfolio of much-loved brands with a strong heritage and ambitious plans for the future.

We’re looking for a Brand Manager on a 12 Month FTC to take the lead on a key portfolio, shaping brand strategy, driving impactful marketing activity and bringing exciting innovation to market.

This is a fantastic opportunity for a hands-on marketer to make a real impact across a high-profile brand and play a key role in its continued growth.

Key Responsibilities:

• Own and deliver annual brand plans, translating strategy into impactful marketing activity and commercial growth.
• Develop and execute consumer marketing plans across campaigns, activations, social and customer marketing.
• Lead NPD projects from ideation through to launch, managing timelines, budgets and cross-functional stakeholders.
• Brief and manage external agencies across creative, social, media and consumer marketing.
• Partner with commercial and category teams to maximise the impact of brand plans.
• Turn consumer, shopper and market insight into opportunities that shape brand strategy and activity.
• Build strong internal and external relationships, ensuring the brand continues to stand out and deliver against its ambitions.

About You:

• Brand Management experience within FMCG.
• Experience managing NPD projects from concept through to launch.
• Strong commercial awareness and understanding of customer dynamics.
• Confident working with creative and external agency partners.
• Highly organised with strong project management skills.
• A proactive, hands-on marketer who enjoys taking ownership and turning ideas into action.

The Advocate Group is a leading recruitment partner within the UK FMCG and consumer products sectors. We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of race, sex, disability, religion or belief, sexual orientation or age. By applying for this role, you agree to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.