Brand Manager

GSK; London; On-site; GBP 40,000 - 65,000; Full time

Job summary

GSK is seeking a passionate Brand Manager to drive marketing strategy within their Specialty Business Unit. This pivotal role involves collaborating with various teams to implement marketing initiatives that resonate with patients, leveraging digital solutions and proven marketing strategies to enhance brand impact.

Qualifications

• Experience in the pharmaceutical industry with knowledge of the ABPI code is required.
• Proven experience in marketing and brand management.
• Project management skills including Agile experience.

Responsibilities

• Lead marketing strategy and execute marketing plans in a competitive environment.
• Collaborate with cross-functional teams to develop high-value content.
• Measure and report campaign performance against objectives and KPIs.

Skills

Communication

Stakeholder Management

Creativity

Data Analysis

Education

Bachelor’s degree in business or Life Sciences

Tools

Veeva PromoMats

Job description

Brand Manager

GSK HQ

We are looking for a dynamic Brand Manager for an exciting and high-profile opportunity within GSK’s Specialty Business Unit. In this role you will be accountable for implementing the marketing strategy and will work closely with the Senior Brand Manager and with the broader commercial team (including sales).

This is an important role within GSK’s Specialised Respiratory team in the UK, where there are significant performance ambitions requiring us to be accountable for impact, ambitious for patients and always do the right thing. In this role, you will collaborate with a cross-functional team encompassing Medical, Market Access, and various support functions.

Your Responsibilities

This role will provide you the opportunity to lead key activities, including:

• Work cross-functionally (internally and externally) to localise global strategy and/or create and execute local marketing plans.
• Ownership of materials and processes for us to thrive in a competitive marketplace and leveraging digital solutions.
• Contributing to operational plans and cycle reviews to measure impact of marketing campaigns, adopting a test-and-learn approach, and incorporating learnings into new planning cycles.
• Developing high-value content across multiple channels (web, email, display, print, events) with a specific focus on addressing key customer challenges, driving brand advocacy, and maximising the customer experience.
• Setting clear campaign objectives founded on customer needs. Selecting, developing, and refreshing quality content, championing and utilising the most advanced digital solutions and processes (e.g., Gen AI) to bring the brand positioning to life. Conducting regular A/B tests of different content types across different personas, harnessing generative technologies. Engaging and briefing local agencies to create gold standard creatives, aligned to campaign objectives.
• Driving and creating customer-centric omnichannel user journeys via a thorough understanding of what matters most to customers.
• Analyse data to understand customer behaviours, needs, and preferences, and optimising content and activities based on personas and channel preferences
• Measuring and reporting marketing campaign performance against objectives and KPIs, identifying trends and insights, and collaborating with teams and partners to optimise spend, performance, and user experience.

Mindset and Behaviours

We create a place where people can grow, be their best, be safe, and feel welcome, valued and included. We are looking for professionals who live and demonstrate GSK's values:

• Ambitious of patients – focusing on delivering the things that matter better and faster, without compromising safety or quality
• Accountable for impact – owning my work and supporting others to succeed.
• Do the right thing – with integrity and care, complying with applicable laws, regulations, standards and policies – and I will speak up if things don’t feel right.

Basic Qualifications

We are looking for professionals with these required skills and characteristics to achieve our goals:

• Bachelor’s degree in business, Life Sciences, or a related field, or equivalent experience.
• Experience in the pharmaceutical industry with knowledge of the ABPI code.
• Proven experience in marketing, brand management, or a related field, with a track record of developing and executing marketing strategies and campaigns through a cross-functional team
• Possesses strong communication and stakeholder management skills, producing high-quality, data-driven, and creative solutions in a fast-paced environment.
• Values an iterative design approach with a strong sense of ownership and proactive advocacy for the end-user.
• Open to taking on new challenges and learning new skills, while being collaborative, curious, empathetic, open-minded, and innovative.
• Brings high energy and passion to the job, influencing those around them, and building trust and rapport to create a comfortable and effective workplace.
• Demonstrated project management skills, including experience in Agile project management.

Preferred Qualifications

• Experience using Veeva PromoMats or equivalent content management system.
• Sales and/or Marketing experience within secondary care environment.
• Experience in biologic therapies and/or respiratory brands.
• Proactively explores new ideas, trends and opportunities (including processes, business models, innovative product launches, and how to best harness digital solutions e.g. AI) to drive business performance and future growth. Inspires others to work towards an innovative culture.

Closing Date for Applications: 30th June 2025

Please take a copy of the Job Description, as this will not be available post closure of the advert.

When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on [e-mail] or 0808 234 4391. The helpline is available from 8.30am to 12.00 noon Monday to Friday, during bank holidays these times and days may vary.

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