Brand Manager

wellcome; Greater London; Hybrid; GBP 49,000 - 61,000; Full time

Job summary

Wellcome is seeking a Brand Manager within the Communications team. You will help develop and deliver the brand strategy, support campaigns and partnerships, and provide brand guidance across the organisation.

The role requires collaboration with internal teams and external agencies, ensuring consistent storytelling. The organisation offers hybrid working and opportunities to influence a leading charitable foundation's brand narrative.

Qualifications

• Experience supporting the development or management of brands.
• Proven track record in creative, multi-channel brand or marketing activity.
• Experience working with stakeholders and external suppliers (agencies/partners).
• Exposure to both B2B and consumer audiences.

Responsibilities

• Support the development and delivery of Wellcome's brand strategy.
• Deliver campaigns, partnerships and communications activities to strengthen brand.
• Provide practical brand guidance to colleagues across Wellcome.
• Develop and maintain brand assets, resources and training materials.
• Collaborate with internal teams and external agencies to deliver high-quality brand work.
• Monitor brand performance and gather insights for improvement.
• Contribute to a diverse and inclusive culture across the organisation.

Skills

Brand management

Stakeholder management

Agency collaboration

B2B & consumer audiences

Job description

Salary Range: 49,000 - 61,300
Closing date: 8th October
Contract type: Permanent, Full Time
Interview dates: W/C 26th October, 1st stage interview online.

Where in Wellcome will I be working?

You'll join the Communications team within Corporate Affairs, reporting to the Brand & Corporate Communications Lead. The team is responsible for developing and strengthening Wellcome's brand, ensuring that colleagues, partners and external audiences have a clear and consistent understanding of who we are, what we do, and the impact we are striving to achieve.

Working collaboratively across the organisation, the team provides brand guidance, , plans and delivers communications activity, advises colleagues about how to reach and engage external audiences and helps ensure Wellcome's vision, mission, beliefs and values are reflected consistently through Wellcome's storytelling.

What will I be doing?

As a Brand Manager, you will:

• Support the development and delivery of Wellcome's brand strategy, helping increase understanding of who we are and what we stand for.
• Support the delivery of campaigns, partnerships and communications activity that strengthen Wellcome's brand and reputation.
• Provide practical brand guidance and support to colleagues across Wellcome, helping them apply the brand confidently and consistently.
• Develop and maintain brand assets, resources and training materials to support effective brand adoption.
• Collaborate with stakeholders across the organisation, as well as external agencies and suppliers, to deliver high-quality brand activity.
• Monitor brand performance and gather insights to inform future activity, measurement and continuous improvement.
• Contribute to a diverse and inclusive culture across the organisation, collaborating across departments.

Is this job for me?

We're looking for someone with experience supporting the development, management or implementation of a brand within a complex organisation. You'll be comfortable working with a range of stakeholders, providing advice and guidance that helps bring a brand to life across multiple channels and audiences.

You will enjoy balancing creativity with practical delivery, using data and insights to inform decisions and improve outcomes. Strong relationship-building skills are essential, as is the ability to manage multiple priorities and collaborate effectively across teams. This is an exciting opportunity to help shape and strengthen the brand of one of the world's leading charitable foundations.

Minimum Criteria

• Experience supporting the development or management of brands.
• A track record of contributing to creative, multi‑channel brand or marketing activity.
• Experience working with stakeholders and supporting them to apply brand or marketing principles.
• Experience working with external suppliers, such as creative agencies or research partners.
• Exposure to both B2B and consumer audiences.

Our Hybrid Way of Working

We understand that our colleagues have commitments and personal interests outside of work and we strive to build a flexible working environment, in which people can perform at their best. At Wellcome we have a hybrid way of working which is 3 days in our Euston Road offices (Tuesday, Wednesday and Thursday) with the remaining 2 days working either remotely or in the office.

Diversity and Inclusion is at the heart of everything we do

Diversity and Inclusion is a priority at Wellcome. We are committed to cultivating a fair and inclusive environment, where everyone can be themselves and thrive. We are happy to discuss flexible working options for all roles. We work to ensure that our recruitment processes are as inclusive as possible to everyone. This includes making adjustments for people who have a disability or long-term condition. Please visit our website for more information on adjustments and accessibility, or contact us at [e-mail].