Brand Manager

Royal London; Greater London; Hybrid; GBP 60,000 - 85,000; Full time

Benefits offered by this job

28 days annual leave

Private medical insurance

Employer pension match (up to 14%)

Job summary

Royal London, the UK's largest customer-owned life, pensions and investments company, seeks a proactive brand professional to shape media and brand campaigns. Hybrid working from Alderley Edge or London, permanent role, with 50% home/office split.

You will lead media planning, guide campaigns with senior stakeholders, and ensure brand standards across channels to drive growth and financial resilience for customers.

Qualifications

• Strong media planning and evaluation experience.
• Experience delivering brand strategy, creative development and governance processes.
• Commercial mindset with ROI, performance data and insight to drive investment decisions.

Responsibilities

• Develop and optimise media plans aligned with business objectives and campaign KPIs.
• Act as the media subject matter expert, guiding planning, channel selection and investment optimisation.
• Use media performance data, market insight and econometrics to identify opportunities and demonstrate impact on brand health.
• Translate media and performance data into actionable insights for stakeholders at all levels.
• Partner with internal teams and external agencies to develop high-quality campaigns and brand experiences across channels.
• Act as a brand guardian on positioning, visual identity and tone of voice.
• Oversee governance processes to ensure communications reflect brand standards.
• Build strong relationships to enable on-brand, impactful communications.

Skills

Media planning

Brand governance

Stakeholder management

ROI & analytics

Job description

Contract type: Permanent
Location: Alderley Edge or London
Working style: Hybrid 50% home/office based

At Royal London, we’re entering an exciting new chapter, with a refreshed brand positioning that brings our Purpose to life in a bold, distinctive, and meaningful way. As the UK's largest customer-owned life, pensions and investment company, we're committed to helping customers build financial resilience and confidence for the future. Join us for the next part of the journey.

We're looking for a proactive, commercially minded, and creatively driven brand professional to join our team. This is a unique opportunity to help shape the future of one of the UK’s most trusted financial services brands, influencing senior stakeholders, optimising our media plans for efficiency and impact, and developing brand and product multimedia campaigns and assets that drive growth. You’ll thrive in a fast paced, collaborative environment where fresh thinking is encouraged, innovation is valued and your ideas can have a visible impact on customers, colleagues and the business.

About the role

• Develop and optimise media plans to ensure alignment with business objectives, target audience behaviours and campaign KPIs, making clear recommendations to improve effectiveness and efficiency.
• Act as the media subject matter expert, providing strategic guidance on media planning, channel selection, audience targeting and investment optimisation, applying a commercial lens to align activity with business priorities.
• Use media performance data, market insight and econometrics modelling to identify opportunities, challenge assumptions, optimise investment decisions and demonstrate the impact of brand activity on commercials and brand health metrics
• Translate media and performance data into actionable insights and clear recommendations for stakeholders at all levels.
• Partner with internal teams and external agencies to develop high-quality campaigns, creative assets, messaging and brand experiences that work consistently across internal and external channels
• Act as a brand guardian on brand positioning, visual identity and tone of voice
• Manage and champion the brand by overseeing governance processes, ensuring communications and touchpoints reflect brand standards
• Build strong relationships and provide expert advice that empowers teams and external partners to deliver on-brand, impactful communications.

About you

• Strong media planning and evaluation experience, with the ability to act as a subject matter expert.
• Experience of delivering brand strategy, creative development and brand governance processes.
• Commercially minded, aligned to project objectives with experience using ROI, performance data and insight to challenge assumptions, inform investment decisions and demonstrate commercial impact and impact on brand health measures.
• Experience building collaborative relationships with creative and media agencies to deliver impactful brand activity, including above the line advertising with a good understanding of TV production processes.
• Clear communicator who can build strong internal relationships working effectively across teams
• Ability to present to and influence senior stakeholders
• Organised and proactive, with a creative approach to problem solving.

About Royal London

Royal London is the UK’s largest customer owned life, pensions, and investment company, and one of the top 30 mutuals globally*. With over 160 years of heritage and no external shareholders, we’re able to take a long-term view, focusing on supporting better outcomes for our customers.

Our People Promise is that we’ll all work somewhere inclusive, responsible, enjoyable and fulfilling. You’ll be part of a progressive organisation with a clear Purpose, a strong social conscience and values that guide how we work every day: Empowered, Trustworthy, Collaborate and Achieve.

We’re proud to reward our colleagues with a competitive benefits package, including 28 days’ annual leave in addition to bank holidays, and up to 14% employer matching pension scheme and private medical insurance.

Inclusion, diversity and belonging

We’re an inclusive employer. We celebrate and value different backgrounds and cultures across Royal London. Our diverse people and perspectives give us a range of skills which are recognised and respected – whatever their background.