Senior Marketing Manager - Digital

Royal London Group; England; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

28 days annual leave

Pension scheme

Private medical insurance

Job summary

Royal London Asset Management (RLAM) is seeking a Senior Marketing Manager - Digital to lead our international website estate and digital marketing initiatives across 16 sites. You will manage content publishing, governance, SEO, PPC and analytics, delivering multilingual experiences in English and German while guiding a team of digital specialists.

Hybrid work arrangement with 50% home/office, driving improvements in user journeys and compliance within a regulated financial environment.

Qualifications

• Proven experience managing enterprise websites and marketing campaigns.
• Strong SEO, PPC, analytics and performance optimisation.
• Experience leading and developing teams in fast-paced environments.
• CMS proficiency and digital workflow management.
• Knowledge of digital governance and regulated environments.
• Strong stakeholder management and communication.
• Fluent German; international asset management experience preferred.

Responsibilities

• Lead day-to-day management of Royal London Asset Management’s international website estate.
• Oversee content publishing, governance and quality assurance across multiple markets and languages.
• Manage and develop a team of digital specialists, ensuring clear prioritisation and high-quality delivery.
• Drive SEO, PPC and website performance monitoring using analytics to identify opportunities for improvement.
• Partner with marketing, investment, compliance and agency teams to deliver digital campaigns and website enhancements.
• Shape and improve online customer journeys to support business growth.

Skills

Digital marketing

Website management

SEO

PPC

Analytics

Team leadership

Stakeholder management

German language

Tools

CMS platforms

Digital workflow tools

Job description

Senior Marketing Manager - Digital Royal London Group, London, GB

Contract type: 12-month FTC
Location: London
Working style: Hybrid 50% home/office based
Closing date: 20th August 2026

Help shape the digital experience of one of the UK's leading asset managers.

We're looking for an experienced digital professional to lead website operations across 16 websites in the UK and internationally, delivering content, optimisation and digital marketing activity in both English and German.

You’ll oversee publishing, content governance, SEO and PPC performance, reporting and stakeholder engagement, ensuring our websites remain visible, compliant and deliver an exceptional user experience.

This is a varied role combining hands‑on website management with people management, supporting the launch and ongoing optimisation of new multi‑lingual websites, working with colleagues across Marketing, Investments, Client Group and Compliance.

If you’re passionate about digital excellence, continuous improvement and creating impactful online experiences that support business growth, we’d love to hear from you.

About the role

• Lead the day‑to‑day management of Royal London Asset Management’s international website estate, supporting the growth of our business and wider digital channels
• Oversee website content publishing, governance and quality assurance across multiple markets and languages – fluent German is essential
• Manage and develop a team of digital specialists, ensuring clear prioritisation and high‑quality, timely delivery
• Drive SEO, PPC and website performance monitoring, using analytics and insight to identify opportunities for improvement
• Partner with marketing, investment, compliance and agency teams to deliver digital campaigns, content and website enhancements
• Shape and improve online customer journeys, helping create engaging digital experiences that support business growth.

About you

• Proven experience managing enterprise websites, digital content and marketing campaigns
• Strong knowledge and experience managing SEO, PPC, analytics and website performance optimisation
• Experience leading and developing teams, with the ability to manage multiple priorities in a fast‑paced environment
• Confident using CMS platforms and digital workflow management tools to deliver high‑quality content at scale
• Understanding of digital governance, accessibility standards and working within a regulated environment
• Strong stakeholder management and communication skills, with the ability to influence and collaborate across teams
• Fluent German language skills and experience within international asset management is essential

Even if you don't meet every single requirement, we encourage you to apply. We are dedicated to building a diverse and inclusive workplace, and your unique experiences and perspectives could be a great addition to our team.

About Royal London Asset Management

Royal London Asset Management (RLAM), part of the Royal London Group, is one of the UK's leading fund management companies working with a wide range of clients across the globe to achieve their investment goals. Our long‑term, client‑driven focus means that we have a long‑standing commitment to responsible investment. We act as responsible stewards of our clients’ capital, exercising their rights and influencing positive change.

Our People Promise to our colleagues is that we will all work somewhere inclusive, responsible, enjoyable and fulfilling. This is underpinned by our Spirit of Royal London values; Empowered, Trustworthy, Collaborate, Achieve.

We’ve always been proud to reward employees by offering great workplace benefits such as 28 days annual leave in addition to bank holidays, an up to 14% employer matching pension scheme and private medical insurance.

Inclusion, diversity and belonging

We’re an inclusive employer. We celebrate and value different backgrounds and cultures across Royal London. Our diverse people and perspectives give us a range of skills which are recognised and respected – whatever their background.