Brand Manager

TN United Kingdom; Derby; On-site; GBP 40,000 - 70,000; Full time

Job summary

Join a forward-thinking company as a Brand Manager for a renowned household brand. This role involves owning the go-to-market strategy and ensuring engaging customer communications across various channels. You will leverage brand and customer data to inform campaign plans and collaborate cross-functionally on high-profile product launches. The ideal candidate will have a B2B background, exceptional communication skills, and experience managing technical products. This innovative firm offers excellent training and professional development opportunities, making it an exciting place to grow your career.

Qualifications

• Experience in Brand Manager or Product Marketing Manager role within B2B.
• Managed technical products and communicated effectively to customers.

Responsibilities

• Own the go-to-market strategy and ensure engaging customer communications.
• Analyze brand performance using customer data and insights.

Skills

Brand Management

Product Marketing

B2B Marketing

Communication Skills

Data Analysis

Tools

Digital Marketing

Social Media

Email Marketing

Print Advertising

Job description

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Are you an experienced Brand Manager or Product Marketing Manager with a B2B background? Are you looking to be part of an exceptional business who are highly innovative and customer-focused? If so, this could be the role for you!

Pitch is delighted to be supporting Vaillant as they look to hire a new Brand Manager for their Glow-worm brand. Working in the brand strategy team you will take ownership of the go-to-market strategy and ensure that all customer communications are engaging across all touchpoints. You will be a “customer first” marketer who is comfortable communicating cross-functionally, challenging when needed and excited to be the custodian of this heritage household brand!

As the Brand Manager you will:

• Be happy working with brand and customer data to take insights and with the customer journey manager to understand how the brand is performing in the market.
• Be fully immersed in understanding who the Glow-worm customers are and what marketing channels are best for communications.
• Use insight to inform campaign plans for the brand.
• Brief the delivery teams on brand activation and product campaigns.
• Work on high-profile product launches and brand projects and monitor delivery.

What experience do you need?

• You will have worked in a Brand Manager or Product Marketing Manager role previously, within a B2B business.
• You need to have managed a technical product and understand how to communicate this to customers.
• You will have experience across all marketing channels, including trade press, print advertising, PR, social media, digital, email, loyalty, POS production.
• Experience of managing six figure budgets.
• You will demonstrate exceptional communication skills and have worked cross-functionally and collaboratively.
• Be comfortable to challenge in a positive way, and also to be challenged.

This is a fantastic role with a business who are highly innovative, customer and data driven and who offer great training and professional development.