Brand Lead

Practicus; Reading; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading pharmaceutical company is seeking a strategic Brand Lead to drive brand performance across the UK & Ireland. In this key role, you will develop marketing strategies and campaigns while collaborating with medical, regulatory, and sales teams. If you have a solid background in pharmaceutical marketing and are ready to make an impact, apply now!

Benefits

Competitive salary

Hybrid working

Opportunities for long-term development

Qualifications

• 5+ years of pharmaceutical marketing or brand management experience.
• Deep understanding of the NHS and primary care environment.
• Proven ability to work autonomously and drive projects.

Responsibilities

• Own and execute the brand strategy for a portfolio of pharmaceutical products.
• Develop and implement UK&I campaigns aligned with global direction.
• Lead educational initiatives for healthcare professionals.

Skills

Analytical skills

Project leadership

Stakeholder engagement

Initiative

Job description

Brand Lead – Pharmaceutical Division

Reading (Hybrid) | Full-Time | Permanent

We’re seeking a strategic and driven Brand Lead to join a leading pharmaceutical company with a strong heritage in prescription healthcare and a growing footprint across the UK.

This is a key role within the team, responsible for driving brand performance across the UK & Ireland. You’ll lead the development and execution of targeted, compliant, and impactful marketing strategies that support both commercial and clinical objectives.

What You’ll Be Doing:

• Own and execute the brand strategy for a portfolio of pharmaceutical products
• Develop and implement UK&I campaigns aligned with global direction and local market needs
• Work closely with medical, regulatory, and sales teams to deliver effective, compliant messaging
• Lead educational initiatives and content for healthcare professionals in the primary care setting
• Analyse market data, clinical trends, and performance KPIs to refine strategy and optimise ROI
• Manage external agencies and coordinate with internal stakeholders across functions

What We’re Looking For:

• 5+ years of pharmaceutical marketing or brand management experience
• Deep understanding of the NHS and primary care environment
• Proven ability to work autonomously, take initiative, and drive projects through to execution
• Experience developing materials and campaigns for healthcare professionals
• Urology or specialist care experience is a plus, but not essential
• Strong analytical skills, project leadership, and stakeholder engagement capabilities

Why Join?

• Be part of a purpose-led pharmaceutical organisation focused on innovation and patient care
• Work in a collaborative, agile team with meaningful autonomy
• Competitive salary, hybrid working, and opportunities for long-term development
• Help shape the future of essential medicines in the UK&I

Ready to drive impact in healthcare? Apply now or reach out for a confidential conversation.