Head of Brand & Content - AI SaaS

Propel; United Kingdom; Remote; GBP 70,000 - 120,000; Full time

Job summary

A leading company in the AI SaaS space is seeking a Head of Brand & Content to shape their brand narrative and drive growth. This foundational role offers the opportunity to build a brand from the ground up, leading a team and collaborating with key stakeholders to enhance market presence.

Qualifications

• Experience leading brand and content in a B2B SaaS or AI company.
• Ability to tell stories that resonate with enterprise buyers.
• Proven track record of building from scratch and influencing upwards.

Responsibilities

• Develop and implement a full brand strategy and messaging framework.
• Lead a team of content creators and oversee external communications.
• Collaborate with product and sales to enhance visibility and positioning.

Skills

Storytelling

Collaboration

Leadership

Strategic Thinking

Brand Development

Job description

Direct message the job poster from Propel

The Marketing Recruiter | I help Tech Startups & Scaleups build marketing teams that actually drive growth | Mentor, advocate, ally for my audience.

Propel are excited to be hiring a Head of Brand & Content for a high-growth AI SaaS company.

It’s a great time to join the business has nailed product-market fit and built one of the best tech stacks in the space. Now they’re investing in brand to go bigger, bolder, and win the enterprise market.

This is a foundational hire you’ll be the first in this role, with a blank canvas and a leadership seat to shape how this company tells its story.

About the role

You’ll be the voice and vision behind the brand building messaging that cuts through complexity and resonates with CFOs and finance leaders across global markets.

You'll:

• Develop and roll out a full brand strategy and messaging framework (and make sure it actually gets used, not left in a PDF).
• Lead a growing team of content creators, designers, and product marketers hiring where needed.
• Oversee all external communications, thought leadership, and PR.
• Partner with founders, product, and sales to sharpen positioning, boost visibility, and accelerate pipeline quality.
• Turn a complex product into compelling narratives that move hearts and numbers.

This role reports into the VP of Marketing and is one of the most strategic marketing hires the company will make this year.

About you

• You’ve led brand and content in a B2B SaaS or AI company before or you’re a senior lead ready for your step up.
• You know how to tell stories that speak to enterprise buyers especially in finance and ops roles.
• You’ve worked cross-functionally and love collaborating with product and sales.
• You’re not scared of messy you know how to build from scratch, influence upwards, and bring clarity where others bring noise.
• You’re confident, fast-paced, and know how to make an impact with limited resources.

The details

• Location: Anywhere in Europe.
• Remote-first culture, with teams spread across Europe.

This is your chance to build a category-defining brand from the ground up and do it at speed, with freedom and trust.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development

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