Head of Brand

Wheely; London; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading company in luxury transportation seeks a Head of Brand/Creative in London. In this pivotal role, you will shape brand identity and narrative, manage creative projects, and lead a talented team to elevate brand experiences. Join Wheely and play a key role in luxury service innovation.

Benefits

Flexible working hours

Stock options

Private Medical Insurance

Dental Insurance

Lunch allowance

Cycle to work scheme

Professional development subsidies

Qualifications

• 5+ years of experience in a creative agency or luxury goods/hospitality.
• Experience in video content production required.
• Understanding of luxury customer segment and English proficiency.

Responsibilities

• Lead creative direction and maintain brand aesthetics.
• Oversee content production including social media and event production.
• Develop and maintain brand guidelines while supervising a design team.

Skills

Storytelling

Aesthetics

Brand experience

Copywriting

Education

Degree in audiovisual communication, film studies or related field

Job description

Wheely is not a traditional ride-hailing company. We are building a platform with user privacy at its core while successfully scaling a five-star service to millions of rides across multiple cities.

As the Head of Brand/Creative, you will be the steward of our brand identity, shaping and elevating our presence across all touchpoints in a dynamic, fast-paced environment. Based in London, you will work closely with our Founders and Executive Team to craft a cohesive and compelling brand narrative that resonates globally while maintaining exceptional creative standards.

We are seeking a strategic and hands-on leader with a minimum of 5-7 years of experience in a creative agency or luxury goods/hospitality sectors. You are passionate about storytelling, aesthetics, and creating memorable brand experiences that connect with sophisticated audiences.

This role is a unique opportunity to take ownership of our brand's evolution, to drive impact across digital, physical, and experiential channels, including collaborations like Royal Ascot or Soho House. You will play a crucial role in shaping the future of luxury transportation and contributing to Wheely's global success.

Responsibilities

• Creative direction and brand aesthetics guardian across all deliverables
• Lead content production, including social media, BTL, and occasional OOH campaigns, encompassing stills and video. Collaborate with production agencies, small crews and in-house teams
• Oversee event production
• Design and produce branded objects, including amenities and attributes
• Develop and maintain brand guidelines
• Supervise and mentor a team of graphic designers and project managers
• Collaborate with product designers to integrate the brand into the app experience.
  
  

Requirements

• 5+ years of experience in a creative agency or luxury goods or luxury hospitality hospitality sectors
• Experience working with the production of video content
• Working experience and a good understanding of the luxury customer segment
• Degree in audiovisual communication, film studies, a related field or equivalent professional experience
• Excellent English copywriting skills.
  
  

What we offer

Wheely expects the very best from our people, both on the road and in the office. In return, employees enjoy flexible working hours, stock options and an exceptional range of perks and benefits.

• Competitive salary and equity package
• Private Medical Insurance
• Dental Insurance
• Life and critical illness insurance
• Monthly credit for Wheely journeys
• Lunch allowance
• Cycle to work scheme
• Professional development subsidies
• Best-in-class equipment
• Relocation allowance
• This is an office-based role located in Hammersmith. Wheely has an in-person culture but allows flexible working hours and work from home when needed. In most cases, we expect team members to be in the office at least four days a week.
  
  

All of your personal information will be collected stored and processed in accordance with Wheely's Candidate Privacy Notice