REEBOK- Head of Brand Connections

Provallar Executive Search; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading company is seeking a Head of Brand Connections to enhance brand perception and cultural relevance across Europe. This role involves strategic leadership in brand marketing, focusing on digital identity and cultural collaborations, targeting Gen Z audiences.

Benefits

Excellent salary

Bonus opportunities

Career prospects

Qualifications

• 8–10 years of brand, content, or cultural marketing experience.
• Strong social and content DNA, with deep knowledge of emerging platforms.

Responsibilities

• Lead influencer strategy and micro-community building.
• Define brand moments, launches, and cultural milestones.
• Oversee creation of 360° campaigns.

Skills

Brand Marketing

Content Marketing

Cultural Marketing

Social Media

Collaboration

Job description

Direct message the job poster from Provallar Executive Search

Helping CXOs Develop their careers and teams

The Head of Brand Connections at Reebok will play a pivotal role in leading bold, culturally attuned initiatives that deepen Reebok’s relevance across both sport and lifestyle.

This is a strategic and hands-on leadership role focused on strengthening Reebok’s brand perception, digital identity, and cultural footprint across Europe. The successful candidate will shape how Reebok shows up—digitally, socially, physically, and experientially.

Key Objectives

• Grow brand awareness and love for the brand
• Strengthen Reebok’s cultural voice and cross-channel storytelling
• Activate lifestyle and sport touchpoints through meaningful connections
• Deliver high-impact brand experiences that inspire and convert

Scope of Work & Core Responsibilities

1. Brand & Digital Audit

• Review, Refine, Develop the digital presence of the brand
• Identify emerging platforms, creators, collectives, and youth subcultures to partner with
• Lead influencer strategy and micro-community building across sport, street, and lifestyle
• Drive Gen Z-first thinking across all brand marketing and connection points

3. Strategic Brand Planning

• Define brand moments, launches, and cultural milestones that Reebok should own
• Map Reebok’s presence across sport and lifestyle to balance performance and relevance
• Build seasonal frameworks that combine data, culture, and creativity

4. Cultural Collaborations & Partnerships

• Lead cross-functional campaign creation for brand collabs, events, and regional takeovers
• Initiate strategic partnerships across music, art, fitness, and fashion
• Champion local storytelling through city activations and talent-led moments

5. Content & Experience Leadership

• Oversee creation of 360° campaigns—from social-first assets to retail takeovers
• Collaborate with creative and agency teams to produce engaging, mobile-first content
• Plan and lead Reebok pop-ups, live events, seeding programs, and activations

6. Budget & Team Management

• Own the EU brand connections budget, driving ROI through prioritised impact
• Lead and mentor a team of brand and community marketers
• Drive synergy across global, regional, and local marketing functions

Ideal Candidate:

• 8–10 years of brand, content, or cultural marketing experience
• Background in fashion, streetwear, activewear, fitness, or creator-driven youth brands
• Proven track record of delivering Gen Z-centric marketing strategies and experiences
• Strong social and content DNA, with deep knowledge of emerging platforms and communities
• Experienced in leading campaigns, building cultural partnerships, and running activations
• Hands-on and collaborative, with the ability to lead teams and influence across functions
• Entrepreneurial, creative, and fluent in the cultural currency of sport and style

Excellent salary, bonus and career prospects.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Advertising

• Industries

  Retail Apparel and Fashion, Wellness and Fitness Services, and Marketing Services

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