B2B Marketing Manager: Multi-Channel Growth

GMA Consulting; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

GMA Consulting in London is seeking a Marketing Manager to raise profile, engage key audiences and support growth through multi-channel activity. You will deliver high-quality marketing and communications that support strategy and commercial objectives.

You will plan and deliver multi-channel campaigns, create engaging content for websites, social media, email marketing, case studies, articles and presentations, and develop nurturing journeys.

Qualifications

• Proven marketing experience, ideally within professional services, financial services, pensions or another B2B environment.
• Experience delivering multi-channel marketing campaigns and projects.
• Strong written communication and copywriting skills, with the ability to turn complex information into clear, engaging content.
• Commercial awareness and an understanding of how marketing supports business development and client engagement.
• Confidence working with senior stakeholders and subject matter experts.
• Strong organisational and project management skills, with the ability to manage multiple priorities.
• A professional marketing qualification would be desirable.
• Knowledge of CRM, email marketing, nurture journeys, marketing automation, audience segmentation, email tracking, analytics and A/B testing.
• Experience with paid advertising, especially LinkedIn.
• Experience planning and delivering events such as roundtables, conferences and webinars.
• An excellent communicator who builds strong relationships at all levels.
• Collaborative, proactive and confident taking ownership of delivery.
• Detail-focused, with high standards of written work.
• Creative and commercially minded, with the ability to translate business objectives into practical marketing activity.

Responsibilities

• Planning and delivering multi-channel campaigns that promote my client's services and support business development priorities.
• Creating engaging content for the website, social media, email marketing, client communications, case studies, articles, thought leadership, service flyers and presentations
• Developing email marketing and nurture activity, including newsletters, automated communications and targeted journeys.
• Using CRM, email and campaign analytics to monitor performance, improve activity and test copy, subject lines and calls to action.
• Supporting paid media activity, particularly LinkedIn, using performance data to optimise results.
• Acting as custodian of the website and using analytics to identify opportunities to improve performance.
• Supporting profile-raising activity, including events, conferences, external communications, social media and client communications.
• Working with external agencies and suppliers to deliver agreed activity to high standards and deadlines.
• Providing guidance and coaching to junior members of the marketing team where appropriate.

Skills

Multi-channel marketing

Copywriting

Stakeholder management

Project management

Content creation

Commercial awareness

Marketing analytics

CRM knowledge

LinkedIn advertising

Education

Marketing qualification

Tools

CRM software

Marketing automation

Email tracking

A/B testing

Analytics tools

LinkedIn Ads

Job description

GMA Consulting in London is seeking a Marketing Manager to raise profile, engage key audiences and support growth through multi-channel activity. You will deliver high-quality marketing and communications that support strategy and commercial objectives.

You will plan and deliver multi-channel campaigns, create engaging content for websites, social media, email marketing, case studies, articles and presentations, and develop nurturing journeys.