Brand Growth Manager (Hybrid)

Gardiner Bros & Co (Leathers) Ltd; Eastington; Hybrid; GBP 52,000 - 75,000; Full time

Benefits offered by this job

25 Days annual leave entitlement

Enhanced maternity and paternity leave

Generous staff discounts on all brands

Job summary

Gardiner Bros & Co Ltd is seeking an experienced Brand Development Manager to own strategic brand plans and drive commercial growth across key brands. You’ll align product, sales, marketing, ecommerce and external partners to deliver profitable results.

You will travel to appointments and tradeshows as required, while leading a team within the Buying & Merchandising group to optimise stock, pricing and performance.

Qualifications

• Experience in brand management, buying, merchandising or a similar commercial product-led role.
• Ability to manage multiple brands and priorities.
• Strong relationships and ability to influence internal and external stakeholders.
• Excellent communicator and presenter, comfortable with all levels.
• Organised, analytical, and data-driven decision making.

Responsibilities

• Develop and deliver long-term brand plans with key commercial objectives.
• Collaborate with Product, Buying and Merchandising to shape ranges and opportunities.
• Work with Sales teams across Wholesale, Direct Fulfilment and B2C on strategies and profitability.
• Act as a key liaison between Gardiners, brand owners and retailers.
• Oversee Buyers and Merchandisers and use data to improve brand performance.
• Maintain market and brand knowledge to identify opportunities and stay competitive.
• Work with Marketing to manage budgets and deliver launches, PR, social media and promotions.
• Lead cross-functional collaboration and report on performance and priorities.

Skills

Brand management

Commercial analysis

Stakeholder management

Communication

Data analytics

Team leadership

Footwear/apparel experience

Wholesale/Direct Fulfilment/B2C

Job description

Gardiner Bros & Co Ltd is seeking an experienced Brand Development Manager to own strategic brand plans and drive commercial growth across key brands. You’ll align product, sales, marketing, ecommerce and external partners to deliver profitable results.

You will travel to appointments and tradeshows as required, while leading a team within the Buying & Merchandising group to optimise stock, pricing and performance.