Brand Growth Lead — Hybrid (Leeds)

Reed Specialist Recruitment; Leeds; Hybrid; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Company benefits

Job summary

Reed Specialist Recruitment is working with a fast-growing consumer brand to appoint an experienced Brand Manager in Leeds. The role blends brand strategy with hands-on campaign delivery across retail, e-commerce and digital channels, with hybrid working (3 days in office, 2 days at home).

You will own the brand strategy, oversee launches, manage one direct report and ensure consistent messaging. The ideal candidate has consumer products or beauty FMCG experience, strong data interpretation

Qualifications

• Experience in Brand Manager or Product Marketing role.
• Experience in consumer products, FMCG or personal care sectors.
• Experience managing at least one direct report.
• Degree in Marketing, Business or related discipline preferred.
• Strong brand strategy and consumer marketing knowledge.

Responsibilities

• Develop and execute brand strategies to drive awareness, engagement and revenue.
• Lead integrated marketing campaigns across digital, social, retail and PR channels.
• Manage full product launch lifecycle from concept to market execution.
• Analyse market trends, competitor activity and consumer insights.
• Mentor one direct report and oversee brand budgets.
• Ensure brand consistency across customer touchpoints.
• Collaborate with sales, product development and external partners.
• Monitor ROI and optimize campaigns.

Skills

Brand management

Campaign management

Stakeholder management

Data analysis

People management

Marketing strategy

Education

Degree in Marketing or related discipline

Job description

Reed Specialist Recruitment is working with a fast-growing consumer brand to appoint an experienced Brand Manager in Leeds. The role blends brand strategy with hands-on campaign delivery across retail, e-commerce and digital channels, with hybrid working (3 days in office, 2 days at home).

You will own the brand strategy, oversee launches, manage one direct report and ensure consistent messaging. The ideal candidate has consumer products or beauty FMCG experience, strong data interpretation