Brand Growth Lead — Pre-Deco & Hammerite

AkzoNobel; Slough; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

AkzoNobel in Slough is seeking a Brand Building Manager for Pre-Deco & Hammerite to lead a key consumer brand segment in the UK. You will shape local vision, strategy, and activation plans that drive short- and long-term performance.

You’ll partner with Sales, Customer teams, and EMEA brand colleagues to strengthen brand preference, accelerate growth, and bring relevant innovations to market. The role demands data-driven decision making, cross-functional collaboration, and ownership of NPI

Qualifications

• Degree-level qualification in Marketing, Business, or related field.
• Experience in brand building/marketing at assistant brand manager level.
• Strong data and analytical skills.
• Growth mindset and proactive approach to identifying opportunities.
• Proven project management and implementation experience.
• Strong communication and presentation skills.

Responsibilities

• Own and lead the Pre-Deco & Hammerite paint segment locally, driving the brand and commercial agenda to deliver sustainable growth in market share, GTV, and volume.
• Develop and deliver the annual local Pre-Deco & Hammerite paint brand plan, ensuring alignment with business unit mandates, commercial priorities, and the wider EMEA roadmap.
• Work closely with Sales and Category teams to track brand, category and commercial performance, identifying key drivers, risks and opportunities.
• Analyse sales, market share, consumer and shopper data to generate actionable insights.
• Support forecasting, business planning and performance reviews.
• Work closely with Sales and Category teams to ensure marketing plans are commercially relevant and effectively activated with customers.
• Coordinate cross-functional teams throughout the innovation and launch process.
• Use consumer and commercial insight to identify portfolio and growth opportunities.
• Support development of launch plans, positioning, communications and in-market activation.
• Build strong working relationships across Marketing, Sales, Category, Finance, Insights, Supply Chain and other key functions.
• Take ownership of projects and proactively drive actions through to completion.
• Contribute to local commercial and operational plans, while sharing market opportunities and insights with the EMEA brand and category teams.
• Lead the local execution of Pre-Deco & Hammerite paint operating and commercial plans, including activations, new product introductions, and complexity reduction initiatives.
• Own local Pre-Deco & Hammerite paint NPI projects agreed on the EMEA roadmap and ensure effective execution of key strategic initiatives in market.
• Localise international campaigns in line with brand guidelines to maximise relevance and impact in the local market.
• Drive the commercial success of campaigns and brand-building activity by ensuring the right communications driving brand visibility, engagement, and commercial performance.
• Keep local product documentation accurate, up to date, and compelling for customers and stakeholders.
• Evaluate campaign and NPI performance, using data and insight to improve ROI and strengthen future activity.
• Lead assortment mix analysis and management, optimising the local portfolio and product mix within the country.

Skills

Data analysis

Brand management

Project management

Communication skills

Presentation skills

Education

Bachelor's degree in Marketing, Business, or related field

Job description

AkzoNobel in Slough is seeking a Brand Building Manager for Pre-Deco & Hammerite to lead a key consumer brand segment in the UK. You will shape local vision, strategy, and activation plans that drive short- and long-term performance.

You’ll partner with Sales, Customer teams, and EMEA brand colleagues to strengthen brand preference, accelerate growth, and bring relevant innovations to market. The role demands data-driven decision making, cross-functional collaboration, and ownership of NPI