Brand Building Manager

AkzoNobel; Slough; On-site; GBP 45,000 - 65,000; Full time

Job summary

AkzoNobel in Slough is seeking a Brand Building Manager for Pre-Deco & Hammerite to lead a key consumer brand segment in the UK. You will shape local vision, strategy, and activation plans that drive short- and long-term performance.

You’ll partner with Sales, Customer teams, and EMEA brand colleagues to strengthen brand preference, accelerate growth, and bring relevant innovations to market. The role demands data-driven decision making, cross-functional collaboration, and ownership of NPI

Qualifications

• Degree-level qualification in Marketing, Business, or related field.
• Experience in brand building/marketing at assistant brand manager level.
• Strong data and analytical skills.
• Growth mindset and proactive approach to identifying opportunities.
• Proven project management and implementation experience.
• Strong communication and presentation skills.

Responsibilities

• Own and lead the Pre-Deco & Hammerite paint segment locally, driving the brand and commercial agenda to deliver sustainable growth in market share, GTV, and volume.
• Develop and deliver the annual local Pre-Deco & Hammerite paint brand plan, ensuring alignment with business unit mandates, commercial priorities, and the wider EMEA roadmap.
• Work closely with Sales and Category teams to track brand, category and commercial performance, identifying key drivers, risks and opportunities.
• Analyse sales, market share, consumer and shopper data to generate actionable insights.
• Support forecasting, business planning and performance reviews.
• Work closely with Sales and Category teams to ensure marketing plans are commercially relevant and effectively activated with customers.
• Coordinate cross-functional teams throughout the innovation and launch process.
• Use consumer and commercial insight to identify portfolio and growth opportunities.
• Support development of launch plans, positioning, communications and in-market activation.
• Build strong working relationships across Marketing, Sales, Category, Finance, Insights, Supply Chain and other key functions.
• Take ownership of projects and proactively drive actions through to completion.
• Contribute to local commercial and operational plans, while sharing market opportunities and insights with the EMEA brand and category teams.
• Lead the local execution of Pre-Deco & Hammerite paint operating and commercial plans, including activations, new product introductions, and complexity reduction initiatives.
• Own local Pre-Deco & Hammerite paint NPI projects agreed on the EMEA roadmap and ensure effective execution of key strategic initiatives in market.
• Localise international campaigns in line with brand guidelines to maximise relevance and impact in the local market.
• Drive the commercial success of campaigns and brand-building activity by ensuring the right communications driving brand visibility, engagement, and commercial performance.
• Keep local product documentation accurate, up to date, and compelling for customers and stakeholders.
• Evaluate campaign and NPI performance, using data and insight to improve ROI and strengthen future activity.
• Lead assortment mix analysis and management, optimising the local portfolio and product mix within the country.

Skills

Data analysis

Brand management

Project management

Communication skills

Presentation skills

Education

Bachelor's degree in Marketing, Business, or related field

Job description

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Brand Building Manager

Date: Aug 20, 2026

Location: Slough, GB

About AkzoNobel

Since 1792, we’ve been supplying the innovative paints and coatings that help to color people’s lives and protect what matters most. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and use our expertise to sustain and enhance the fabric of everyday life. Because we believe every surface is an opportunity. It’s what you’d expect from a pioneering and long-established paints company that’s dedicated to providing sustainable solutions and preserving the best of what we have today – while creating an even better tomorrow. Let’s paint the future together.

Brand Building Manager (Brand Manager) – Pre-deco & Hammerite
Location: Slough

We’re looking for a Brand Building Manager – Pre-Deco & Hammerite to lead one of our important consumer brand segments to drive sustainable growth across the UK market. In this role, you will run the Pre-Deco & Hammerite paint segment as your own business, shaping local vision and strategy and driving activation plans that delivers short- and long-term brand performance.
At AkzoNobel, we’re proud of our heritage and our purpose of Painting a Colourful Future Together.

You will be partnering closely with sales, customer teams, and EMEA brand colleagues to strengthen brand preference, accelerate growth, and bring relevant innovation to market.

What you’ll do:

• Own and lead the Pre-Deco & Hammerite paint segment locally, driving the brand and commercial agenda to deliver sustainable growth in market share, GIV, and volume.
• Develop and deliver the annual local Pre-Deco & Hammerite paint brand plan, ensuring alignment with business unit mandates, commercial priorities, and the wider EMEA roadmap.
• Work closely with Sales and Category teams to track brand, category and commercial performance, identifying key drivers, risks and opportunities.
• Analyse sales, market share, consumer and shopper data to generate actionable insights.
• Support forecasting, business planning and performance reviews.
• Work closely with Sales and Category teams to ensure marketing plans are commercially relevant and effectively activated with customers.
• Coordinate cross-functional teams throughout the innovation and launch process.
• Use consumer and commercial insight to identify portfolio and growth opportunities.
• Support development of launch plans, positioning, communications and in-market activation.
• Build strong working relationships across Marketing, Sales, Category, Finance, Insights, Supply Chain and other key functions.
• Take ownership of projects and proactively drive actions through to completion.
• Contribute to local commercial and operational plans, while sharing market opportunities and insights with the EMEA brand and category teams.
• Lead the local execution of Pre-Deco & Hammerite paint operating and commercial plans, including activations, new product introductions, and complexity reduction initiatives.
• Own local Pre-Deco & Hammerite paint NPI projects agreed on the EMEA roadmap and ensure effective execution of key strategic initiatives in market.
• Localise international campaigns in line with brand guidelines to maximise relevance and impact in the local market.
• Drive the commercial success of campaigns and brand-building activity by ensuring the right communications driving brand visibility, engagement, and commercial performance.
• Keep local product documentation accurate, up to date, and compelling for customers and stakeholders.
• Evaluate campaign and NPI performance, using data and insight to improve ROI and strengthen future activity.
• Lead assortment mix analysis and management, optimising the local portfolio and product mix within the country.

What you bring:

• Degree-level qualification (or equivalent experience) in Marketing, Business, or a related field.
• Experience in brand building/marketing roles at an assistant brand manager level.
• Strong data and analytical skills, with the ability to evaluate performance and identify actions to improve results.
• A growth mindset and a proactive approach to identifying opportunities and driving continuous improvement.
• Proven project management and implementation experience with strong organizational skills.
• Strong communication and presentation skills, with the ability to influence and engage stakeholders.

Who you are:

• A commercially minded brand leader who is comfortable owning a significant business segment and treating it as your own. Strong growth mindset.
• Strategic in your thinking but hands-on in execution, with the ability to translate plans into impactful local activation.
• Curious about market dynamics, customer needs, and opportunities to strengthen brand performance.
• Collaborative and influential, with the confidence to align multiple stakeholders around a shared direction.
• Results-driven, analytical, and focused on delivering measurable business impact.
• Resilient, adaptable, and comfortable operating in a fast-paced, cross-functional environment.

Ready to lead growth in one of our most important paint segments.

At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable. In our organization, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.