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n8 Talent is partnering with a well-established international manufacturer to appoint a Head of Product and Marketing. This senior role combines product management, brand and marketing leadership, and digital/e-commerce strategy to drive a global portfolio.
You will own the global product roadmap, set strategic priorities, and work with Commercial and Finance to monitor revenue, margin and market position. The marketing side will define the global brand, priorities, and digital campaigns across
Head of Product and Marketing (70% Product / 30% Marketing)
Hertfordshire | 3 days Stevenage the rest from home
B2B Manufacturing
Up to £115,000 plus car allowance and exceptional benefits
We’re partnering with a well-established international manufacturer of specified B2B products to appoint a Head of Product and Marketing. This is a senior strategic leadership role in which you’ll own the product portfolio... and the marketing function for a renowned global business, reporting into the C-Suite.
The position brings together three core areas: product and portfolio management, brand and marketing communications, and digital and e-commerce. You’ll set the global product strategy and the multi-year roadmap. You’ll decide where the business invests, grows, repositions, simplifies or exits, and you’ll make sure every major NPD and rationalisation decision is backed by customer, market, technical and financial evidence. You’ll work with Commercial and Finance to track revenue, volume, margin and market position at product and sector level.
On the marketing side, you’ll define the global brand and the strategy that carries it. You’ll set annual marketing priorities against the commercial plan and build a measurement culture that shows clearly what is working. You’ll lead the digital marketing strategy and the e-commerce channel, and you’ll work with regional marketing teams overseas on local plans and global campaigns.
You’ll lead a considerable team of people, including 6 to 8 direct reports across brand and marcomms, e-commerce and product management. You’ll manage a seven-figure budget, and you’ll shape the team structure so it delivers the strongest return.
We’re looking for someone with senior leadership experience across both product management and marketing, with real strategic ownership in each. You’ll have a track record of running multi-year product roadmaps through launch, growth, optimisation and rationalisation, and of making portfolio decisions from commercial data.
You’ll ideally bring B2B marketing experience, in manufacturing or specified products, along with UK and international market exposure and a strong record in digital strategy, ideally including e-commerce.
You’ll be used to working closely with field-based sales teams and to winning people over across Commercial, Finance, Operations and Technical.
This is a chance to shape the product and brand direction of a respected global business, with the authority and the budget to do it properly.