Brand Development Executive – (On-Trade)

SHS Group; Gloucester; On-site; GBP 28,000 - 38,000; Full time

Benefits offered by this job

Competitive salary + bonus

Holiday Purchase Scheme

Pension Scheme

Ongoing Training and Development

Job summary

SHS Drinks, Gloucester, is seeking a Brand Development Executive – On-Trade to lead regional growth across independent and multi-operator venues. You will drive new business, energise accounts and protect key partnerships while representing our brands in the field.

You’ll engage with venues, hospitality groups and influencers, coordinating with marketing and demand planning to maximise activation and visibility in the Northwest region.

Qualifications

• 1–2 years’ experience in a similar role.

Responsibilities

• Win new business and grow existing accounts across Independent and Regional Operators – drive sales and consumer engagement.
• Build collaborative partnerships translating brand ambition into real-life success.
• Boost distribution, visibility and availability by identifying gaps and matching needs with brand strengths.
• Create and execute bold, account-specific activations driving NPD, volume and sustainable growth.
• Design and deliver promotional plans to excite customers and drive results.
• Hit KPIs aligned with brand and company goals while following codes of conduct.
• Collaborate cross-functionally with marketing, demand planning, commercial finance and more.
• Engage with RTM account managers, bartenders and hospitality operators to win new business and protect relationships.

Skills

Strategic thinking

New business development

Negotiation

Activation

CRM experience

Tools

CRM systems

Job description

Brand Development Executive – (On-Trade)

SHS Drinks, Gloucester

Closing Date: 15th Oct 2026

We’re looking for someone bold, driven, and ready to make waves in the drink’s world. We’re offering an exciting opportunity to lead the charge in distributing some of the UK’s most loved and fastest-growing drinks brands — WKD, bottlegreen, Mex Tequila, Shandy Shack, and more — across the Northwest Region.

This isn’t just a sales role. It’s a chance to become the face of our brands locally — winning new business, energising existing accounts, and protecting key partnerships. You’ll be out in the field, connecting with local businesses, hospitality groups, and influencers, bringing our brands to life in the places people love to drink and socialise.

What you'll be doing

• Win new business and grow existing accounts across Independent and Regional Multiple Operators - driving sales, brand love, and consumer engagement.


• Build collaborative customer partnerships that translate brand ambition into real-life success. You’ll be the bridge between customer needs and brand strategy.


• Boost distribution, visibility & availability by identifying gaps, setting clear targets, and matching customer needs with brand strengths.


• Create and execute bold, account-specific activations that drive NPD, volume, and sustainable growth, all while keeping both brand and customer objectives at the forefront and managing cost investment.


• Design and deliver promotional plans that excite customers and drive results, all built into our planning tools for seamless execution.


• Hit key KPIs aligned with brand and company goals, always operating within the Portman Group and SHS codes of conduct.


• Collaborate cross-functionally with marketing, demand planning, commercial finance, and more, ensuring a joined-up approach that maximises impact.


• Tap into powerful networks, from RTM account managers to bartenders and hospitality operators, to win new business and protect existing relationships.


• Embrace flexibility, this isn’t a 9–5 role. Be ready to engage with customers when they’re at their busiest (activations) and at their quietest (negotiations & presentations), including evenings and weekends.


• Live the SHS ‘Spirit’ ways of working, bringing energy, integrity, and collaboration to everything you do.


• Stay informed and contribute, attend key internal meetings to share insights on performance, competition, and best practices.


• Communicate with impact, internally and externally, to drive demand, availability, and visibility at the point of purchase. Keep CRM and reporting systems up to date (daily).


• Use structured selling principles to guide your approach and maximise effectiveness.


• Take ownership of personal cost control and company property.


• Always operate professionally, upholding team & company standards whilst representing our brands with pride.

Who we are looking for

• A strategic mindset and a hunger to grow - both the business and your career.


• The ability to spot opportunities, win new accounts, and nurture existing ones.


• A network of decision-makers in On-Trade venues across the Northwest, or the drive & ability to build one fast.


• A natural flair for influence, negotiation, and activation - you’ll be the face of our brands in your region.


• 1-2 years’ experience in a similar role.


• Candidates should have access to the Northwest region: Northwest to include Manchester, Liverpool, Blackpool, Keswick (the Lake District), North Wales.


• Competitive salary and performance-related bonus


• Holiday Purchase Scheme


• Summer Hours


• Pension Scheme


• Ongoing Training and Development Opportunities

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