Brand Activation Manager – Northwest On-Trade

SHS Group; Gloucester; On-site; GBP 28,000 - 38,000; Full time

Benefits offered by this job

Competitive salary + bonus

Holiday Purchase Scheme

Pension Scheme

Ongoing Training and Development

Job summary

SHS Drinks, Gloucester, is seeking a Brand Development Executive – On-Trade to lead regional growth across independent and multi-operator venues. You will drive new business, energise accounts and protect key partnerships while representing our brands in the field.

You’ll engage with venues, hospitality groups and influencers, coordinating with marketing and demand planning to maximise activation and visibility in the Northwest region.

Qualifications

• 1–2 years’ experience in a similar role.

Responsibilities

• Win new business and grow existing accounts across Independent and Regional Operators – drive sales and consumer engagement.
• Build collaborative partnerships translating brand ambition into real-life success.
• Boost distribution, visibility and availability by identifying gaps and matching needs with brand strengths.
• Create and execute bold, account-specific activations driving NPD, volume and sustainable growth.
• Design and deliver promotional plans to excite customers and drive results.
• Hit KPIs aligned with brand and company goals while following codes of conduct.
• Collaborate cross-functionally with marketing, demand planning, commercial finance and more.
• Engage with RTM account managers, bartenders and hospitality operators to win new business and protect relationships.

Skills

Strategic thinking

New business development

Negotiation

Activation

CRM experience

Tools

CRM systems

Job description

SHS Drinks, Gloucester, is seeking a Brand Development Executive – On-Trade to lead regional growth across independent and multi-operator venues. You will drive new business, energise accounts and protect key partnerships while representing our brands in the field.

You’ll engage with venues, hospitality groups and influencers, coordinating with marketing and demand planning to maximise activation and visibility in the Northwest region.