Brand Copywriter

Lime Talent; Greater London; Hybrid; GBP 42,000 - 62,000; Full time

Job summary

Lime Talent in London is seeking a Brand Copywriter to shape how a consumer brand speaks to customers across websites, emails, social and campaigns. You’ll own the tone of voice, craft clear, distinctive messaging, and partner with Creative, Marketing and eCommerce teams to bring product stories to life.

The role involves translating complex product details into engaging copy, developing brand guidelines, and maintaining a consistent voice across all touchpoints, with hybrid or remote options in

Qualifications

• At least four years’ experience in brand copywriting for consumer brands.
• Strong portfolio across digital, ecomm, email, social and campaigns.
• Ability to develop a distinctive brand voice and messaging.

Responsibilities

• Develop and evolve the brand’s tone of voice and copy guidelines.
• Create messaging framework across the brand and product lines.
• Write website copy: homepages, landing pages, product pages.
• Collaborate with designers on digital content and assets.
• Translate product information into clear, persuasive copy.
• Shape customer communications across email and CRM.
• Develop copy for campaigns, product launches, social media and retail.
• Adapt messaging for different platforms while keeping brand identity.
• Review copy to raise overall communication standards.

Skills

Brand copywriting

Copywriting

Brand tone of voice

Web copywriting

Email copy

Social media copy

Campaign writing

Job description

Location: London / UK – Hybrid or Remote

We’re working on behalf of a fast-growing consumer brand in the search for a Brand Copywriter.

This is an exciting opportunity to play a central role in shaping how an ambitious, digitally led business communicates with its customers. You’ll take ownership of the brand’s tone of voice, creating clear and distinctive messaging that brings its personality and products to life across every channel.

Working closely with the Creative, Marketing and eCommerce teams, you’ll combine strategic brand thinking with hands-on copywriting across websites, email, social media, campaigns and product launches.

Key responsibilities:

• Develop and evolve the brand’s tone of voice and copywriting guidelines.
• Create a clear messaging framework across the wider brand and individual products.
• Write and improve website copy, including homepages, landing pages and product pages.
• Partner with designers to create compelling messaging for digital content and creative assets.
• Translate detailed product information into simple, engaging and commercially effective copy.
• Shape the tone and quality of customer communications across email and CRM.
• Develop copy for campaigns, product launches, social media and retail activity.
• Adapt messaging appropriately for different platforms while maintaining a consistent brand identity.
• Review copy from across the wider business and help raise the overall standard of communication.

This role would suit someone who:

• Has at least four years’ experience in brand copywriting, either in-house or within a leading creative agency.
• Can demonstrate an excellent portfolio of consumer-facing brand work.
• Has written across digital, eCommerce, email, social media and integrated campaigns.
• Understands how to build a distinctive tone of voice rather than simply produce content.
• Can turn complex product information into clear, persuasive customer messaging.
• Combines strong conceptual thinking with excellent attention to detail.
• Is confident contributing ideas, offering a clear point of view and challenging generic copy.
• Enjoys moving between broader brand strategy and hands-on writing.
• Ideally has experience within consumer goods, food and drink, wellness, fitness or lifestyle brands.

This is a high-impact opportunity for an ambitious copywriter to help define the voice of a rapidly growing consumer brand and ensure it comes through consistently at every stage of the customer journey.

We are committed to creating diverse and inclusive workplaces, and we encourage applications from candidates of all backgrounds, experiences, and perspectives. We believe that a variety of viewpoints fosters innovation and strengthens teams. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, disability, or age.