Marketing Copywriter

Ustwo Fampany Limited; Greater London; Hybrid; GBP 42,000 - 64,000; Full time

Benefits offered by this job

Full benefits package

Job summary

ustwo is seeking a strategic and creative Marketing Copywriter to shape how we present in the market. This hands-on role spans from social copy and headlines to long-form thought leadership and complex B2B case studies.

You will develop a LinkedIn content strategy with Marketing leadership, craft value-driven content for a B2B audience, and support tests on LI and IG using new ad products and strategies. Collaboration with studio experts and designers is essential.

Qualifications

• Strategic, ideas-led copywriter with brand and marketing experience.
• Experience writing for B2B SaaS and senior executives.
• Ability to translate complex ideas into clear, persuasive narratives.

Responsibilities

• Write and edit 10+ monthly pieces across campaigns.
• Create copy for social, blogs, and thought leadership.
• Develop short- and long-form content across channels.
• Support case studies and homepage/service pages.
• Ghostwrite for senior leaders when needed and align with designers.

Skills

Copywriting

Editing

Content strategy

B2B marketing

Social media writing

Job description

We are looking for a strategic and creative Marketing Copywriter to help us shape how ustwo shows up in the market. This is a hands‑on role for someone who can move comfortably between formats, from sharp social copy and campaign headlines to long‑form thought leadership and complex B2B case studies.

Key Responsibilities

• In partnership with Marketing leadership, conceive and implement a LinkedIn content strategy aligned with ustwo’s brand, marketing goals, narrative priorities, and commercial growth needs.
• Collaborate with domain experts within the studio and marketing team to create engaging, value‑driven content for a B2B audience.
• Support tests on LI and IG, taking advantage of new ad products and strategies.

Strategy & Planning

• In partnership with Marketing leadership, conceive and implement a LinkedIn content strategy aligned with ustwo’s brand, marketing goals, narrative priorities, and commercial growth needs.
• Collaborate with domain experts within the studio and marketing team to create engaging, value‑driven content for a B2B audience.
• Support tests on LI and IG, taking advantage of new ad products and strategies.

Content Development

• Writing and editing 10+ monthly pieces of content across campaigns, and ongoing marketing activity
• Creating copy for social (LinkedIn, Instagram), blog content, and thought leadership
• Developing both short‑form and long‑form content across owned, paid, and earned channels
• Supporting the creation of compelling case studies that clearly articulate the value and impact of our work
• Writing for ustwo.com, including high visibility environments such as the homepage and services pages
• Contributing to press, op‑eds, and external‑facing narratives
• Supporting new business efforts through pitch decks and supporting materials
• Ghostwriting for senior leaders where needed, translating their perspectives into clear, engaging content
• Collaborating closely with designers to bring ideas to life across formats
• Iterating quickly based on feedback and performance insights
• Ensuring consistency, quality, and strong editorial judgement across all outputs

Cross-team Collaboration

• Work closely with Marketing team to support delivery of content aligned to our business needs and marketing strategy, and the subsequent content calendar. May include interfacing with broader studio staff including client services and leadership.
• Support campaign integration across broader channels and owned media including our website in partnership with Marketing Developer.

About You

• A strategic, ideas‑led copywriter with experience across both brand and marketing - B2B SaaS experience a plus
• Able to translate complex ideas into clear, accessible narratives for a B2B audience and understand the unique challenges of writing to persuade a very senior B2B audience, especially FTSE 500 budget owners
• Comfortable writing across formats, from sharp social copy to in‑depth thought leadership
• A strong editorial instinct: you know what to say, how to say it, and when to say less
• A collaborative thinker who enjoys shaping ideas with designers, marketers, and subject matter experts
• Confident leveraging multiple voices across different contexts while maintaining consistency
• Able to justify writing decisions in terms of audience, message, and impact
• Comfortable working at pace and iterating based on feedback and performance
• Able to leverage technology and tools to create creative systems that scale
• Confident in using AI for research, ideation, and adapting for multiple environments

Benefits

• Our full benefits package is available to all permanent and fixed term contract employment, please see further details here.
• We will also be able to share a benefits deck to showcase local benefits.

Interested but think your experience doesn’t perfectly align with this job description? That’s ok. Research shows underrepresented groups in particular are less inclined to apply for jobs where they don’t meet 100% of the requirements listed. We’d still love to hear from you if you feel passionate about this role! We are committed to creating an inclusive environment for our colleagues, clients, community, and the users of our products.

We don’t have all the answers but we’re on a journey, and we are learning together.