Copywriter (Freelance) - Brand Hackers

Up World; Greater London; Hybrid; GBP 42,000 - 58,000; Part time

Benefits offered by this job

Flexible freelance work

Lead Brand Hacker support

Templates and tool access

Up World membership

Job summary

Up World is assembling a bench of exceptional freelance Copywriters to plug into projects as briefs land. You’ll shape tone of voice and verbal identity hand-in-hand with strategy, or craft distinctive copy when voice is already set, ensuring brands come to life across paid, social and retail formats.

We’re looking for writers who care about outcomes, can work across multiple brands, and manage deadlines independently. Remote work with occasional London meet-ups offers flexible freelance hours.

Qualifications

• Develop tone of voice and verbal identity guidelines for rebrands or new brands.
• Write paid ad copy and social captions across multiple brands and formats.
• Produce campaign copy from brief through final deliverable.
• Create trade marketing copy including pack copy and retailer assets.
• Draft reports, presentations and pitch decks that engage readers.
• Maintain consistency by following tone of voice guidelines.

Responsibilities

• Develop tone of voice and verbal identity guidelines for a brand from scratch or rebrand.
• Write paid ad copy and social captions across multiple brands and formats.
• Write campaign copy from brief through to final deliverable.
• Create trade marketing copy including pack copy and retailer assets.
• Produce reports, presentations and pitch decks that captivate readers.
• Work within tone of voice guidelines to ensure cross-touchpoint consistency.
• Manage deadlines across multiple brands simultaneously.
• Bring a clear point of view and defend decisions when warranted.

Skills

Tone of voice

Brand storytelling

Multi-brand copywriting

Strategic thinking

Editing sharpness

Fast drafting

Portfolio evidence

Feedback resilience

Job description

August 2026

Location: Remote, with occasional London meet-ups
Commitment: Likely 1-2 days/week - varies with project timings/need
Contract Type: Part-time, freelance contract
Salary: £275 day rate
Timings: Start ASAP with work allocated as briefs arise

About Brand Hackers

Our diverse team of experts covers all marketing mix elements, from brand strategy and social media to performance and web development and beyond. With over 100 brands under our belt, our Brand Hackers have a treasure trove of shared experiences. This wealth of knowledge fuels our creativity and gives us the edge.

We're 4 years old and have grown from just 2 of us to 25+ people with knock-out case studies we're really proud of and a serious growing reputation (even if we say so ourselves).

Beyond FMCG, we're building iconic challenger brands across Beauty, Luxury, Film, and more working with big challengers like Tony's Chocolonely and emerging hot startups like Seep. From customer insights and brand strategy to campaign planning and comms strategy, our team tackles a wide range of briefs.

You can read lots more about what we do on our website.

The job at hand

We're building a bench of exceptional freelance Copywriters to plug into projects as briefs land.

In our world, copy isn't just what happens once the strategy's locked. Sometimes you're building the tone of voice and verbal identity hand-in-hand with the strategic foundation, or turning a rough idea into words a founder can get inspired by. Other times the voice is already set, and you're producing the writing that is a true and delightful representation of the brand.

This can be verbal identity work, copy execution work, or both, depending on the project. This is not a "make it sound nice" role. It's about understanding what a brand stands for well enough to write things that are distinctive, on brand and built to work in the real world, not just the deck.

What we need from you

• Develop tone of voice and verbal identity guidelines, whether it's a rebrand or a brand from scratch

• Write paid ad copy and social captions across multiple brands and formats

• Write campaign copy from the brief through to the final deliverable

• Write trade marketing copy, including pack copy, shelf talkers, sell sheets and retailer assets

• Write reports, presentations and pitch decks that make people actually want to read them

• Work within tone of voice guidelines and help maintain consistency across all touchpoints

• Manage your own time and deadlines across multiple brands simultaneously

• Bring a point of view - we want writers who care, not just getting it done

What You'll Bring

• A solid grasp of core copywriting principles - rhythm, clarity, structure and tone - and an understanding of why they matter

• Confident writing directly in a brand's tone of voice and style guide, not defaulting to generic copy

• The ability (and desire) to flex your skills, from brand development through to detailed campaign execution

• Working knowledge of writing to space and format constraints - headlines, pack copy, OOH, character limits - where every word has to earn its place

• A sharp eye for editing - your own work and other people's

• Comfortable turning a rough brief into strong first-draft copy fast, without waiting for the perfect brief

• A portfolio that demonstrates genuine strategic thinking, not just polished sentences

• The humility to take feedback and the confidence to push back when you're right

What We Can Offer

• Flexible freelance work that fits around your schedule

• Support from a lead Brand Hacker who's got your back

• Access to tools, templates and a wider crew of Brand Hackers

• Membership to Up World while you work with us

To be considered for this role, please include a link to your portfolio or a selection of work samples with your application. Applications without a portfolio will not be progressed.