Brand & Content Strategy Lead (Hybrid)

National Residential Landlords Association - NRLA; Manchester; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Annual leave 25+

Birthday day off

Pension scheme

Life assurance

Wellbeing benefit

Sick pay

Cycle loans

NRLA membership

Bonus scheme

Maternity/Paternity pay

Job summary

NRLA is seeking a creative, strategic Head of Brand and Content to lead our brand and content strategy across the business. You will oversee brand identities, ensure consistency, and collaborate with retention, acquisition and product teams to shape messaging across channels.

The ideal candidate has 5+ years of marketing/branding experience, strong leadership skills, and a proven track record in storytelling and multi-channel content.

Qualifications

• Qualification in Marketing, Communications, Journalism, Business, or related field.
• 5+ years in marketing, branding or content.
• Leadership experience managing teams.
• Experience across multiple channels (social, web, email).
• Strong storytelling and brand development skills.

Responsibilities

• Own evolution of brand identities and ensure differentiation.
• Lead cross-channel content planning and campaigns.
• Manage external agencies and ensure quality within budget.
• Provide data-driven reporting on content performance.
• Lead and inspire the design team and manage a 2-person team.

Skills

Communication

Influencing

Collaboration

Creative thinking

Data-driven decisions

Project management

Brand development

Storytelling

Budget management

Education

Marketing, Communications, Journalism, Business

Job description

NRLA is seeking a creative, strategic Head of Brand and Content to lead our brand and content strategy across the business. You will oversee brand identities, ensure consistency, and collaborate with retention, acquisition and product teams to shape messaging across channels.

The ideal candidate has 5+ years of marketing/branding experience, strong leadership skills, and a proven track record in storytelling and multi-channel content.