Brand & Content Manager

Stubhub International; Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid working

Competitive salary

Private medical insurance

Life insurance

Pension plan

Meal tickets

Generous time off

Job summary

StubHub International in London is seeking a skilled Brand & Content Manager to lead brand strategy and content initiatives across fan segments. You will own messaging for live events, coordinate with Product and Operations, and drive AI-powered content discovery.

The role requires hands-on writing, cross-market experience, and a data-driven mindset to grow our brand globally. You will shape the team and collaborate across marketing to deliver compelling, multi-channel content for fans of sport

Qualifications

• Proven experience owning brand strategy and content for a B2C brand.
• Strong storytelling with hands-on content writing and briefing.
• Genuine passion for live sport and music with deep event knowledge.
• Experience developing brand/content across multiple markets and languages.
• Solid understanding of SEO and AI's impact on content discovery.
• Track record of using AI tools in your own work.
• Experience managing or developing a small team.
• Analytical mindset with a commercially focused outlook.

Responsibilities

• Define and activate the brand positioning for key fan segments.
• Deliver and unify our content strategy across channels with consistent messaging.
• Develop core brand and campaign content from strategy to execution-ready assets; write and direct as needed.
• Lead messaging around live events calendar across football leagues, tours, and residencies.
• Shape content strategy to perform in AI-powered search, collaborating with technical specialists.
• Collaborate with Product and Operations to deliver premium brand messaging.
• Help structure and grow the brand/content team in coordination with the CMO.
• Partner with the marketing team to create personalized, segment-specific content.
• Build relationships with media to grow brand authority and organic visibility.

Skills

Brand strategy

Content creation

Storytelling

Live sport & music

Multilingual content

SEO awareness

AI tools usage

Team management

Analytics & data-driven

AI-powered search

Tools

AI content tools

Job description

About the job

StubHub International (SHI) is a marketplace that provides fans a safe, transparent, and trusted environment to buy and sell tickets for sport and music events all over the world. It allows fans with tickets they can no longer use to recoup part of the money they’ve spent and fans that didn’t have the chance to buy tickets during the on-sale, to access them at any time.

Our Purpose: We create experiences of a lifetime.

At StubHub International, we share a set of values that define and drive our culture:

• We put fans first: We earn preference and trust by putting fans at the heart of everything we do.
• We Innovate: We deliver by challenging the status quo and finding faster, smarter and better ways of doing things.
• We are one team with a purpose: We believe and operate under the premise that we are better together than we are as individuals.
• We are diverse & inclusive: We value and learn from a range of perspectives and give all viewpoints credence.

The Opportunity:

We are looking for a skilled Brand & Content Manager to join our team in London. The ideal candidate brings a strong background in brand strategy and content, with a solid understanding of how organic search and AI are changing the way people discover brands. Reporting to the Chief Marketing Officer, you'll bring our brand and content strategy to life for our most valuable fan segments and play a key role in shaping the wider brand and content team as it grows.

Responsibilities:

• Action and deliver the brand positioning strategy for our most valuable fan segments
• Deliver our content strategy, ensuring consistent, compelling messaging across every channel
• Develop core brand and campaign content, from strategy through to execution-ready assets. You'll write as well as direct.
• Own how we approach and message around our live events calendar, from major football leagues to music tours and residencies.
• Shape our content strategy so it shows up in AI-powered search (ChatGPT, Perplexity, Google AI Overviews), partnering with technical specialists to bring it to life.
• Deliver premium/VIP brand messaging in partnership with Product and Operations.
• Help shape the brand and content team's structure as it grows, working closely with the CMO on the talent and roles we need next.
• Partner cross-functionally with the wider marketing team on personalized, segment-specific content.
• Builds media relationships and secures coverage, backlinks, and mentions that grow the brand's authority and organic visibility

Requirements:

• Proven experience owning brand strategy and content for a B2C brand, ideally in a fast-moving or entertainment-adjacent industry.
• A natural storyteller with excellent written and verbal communication skills, comfortable producing content yourself and not only briefing others, in a hands-on, growing function.
• Genuine passion for live sport and music: you know your football leagues from your festival lineups and bring real curiosity and depth to the events we sell, not just marketing theory.
• Experience developing brand and content across multiple markets and languages. We operate in various languages, and great content here means adapting the story, not just translating it.
• A solid working understanding of SEO and how AI is reshaping content discovery, with a point of view on what brands should do about it, enough to shape strategy and brief specialists confidently, without being a technical SEO expert yourself.
• A track record of actually using AI tools and agents in your own work. You don't need to be a pioneer (everyone's still figuring this out), but you should already be leveraging them to boost your output and thinking about how they can make the brand more accessible across the business.
• Experience managing or developing a small team.
• Analytical mindset with a commercially focused outlook, able to interpret data and insights to drive decisions.

What we offer

• Hybrid working.
• Competitive salary.
• A great, supportive work environment.
• Cultural diversity and international teams.
• Private medical insurance, life insurance and a pension plan
• Other perks: Meal tickets, generous time off and other benefits

If you're looking for an exciting and challenging opportunity to define and grow a brand and content function in a high-growth environment, we'd love to hear from you. Your work will help fans discover, trust and fall in love with SHI, and help spread the joy of concerts, theatre and sport around the world.

We love creating opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do each and every single day. We want to ensure that as an employee, you feel StubHub International is a place where, no matter who you are, you feel safe, included, and that you have the opportunity to bring your unique self to work.

Data Protection: Ticketbis, S.L. (StubHub International) will process the personal data you provide for the purpose of managing your application and the recruitment process. Your data will be deleted once the process ends unless you agree to its retention for future opportunities. You may exercise your data protection rights at [e-mail].