Brand & Content Director — Multi-Brand Growth

Apprentify Group; Wilmslow; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

25 days annual leave

Private medical insurance

Birthday Leave

Office-based Wilmslow HQ

Career progression

Pension plan

Development opportunities

DSB check

The Loop discounts

Job summary

Apprentify Group is seeking a Brand and Content Marketing Director to own our brand and content strategy across five brands, spanning B2B and B2C audiences. You will set direction for SEO, GEO, AEO, content, and design, guiding a cross-brand editorial roadmap and performance KPIs.

You’ll lead a team including SEO/Content Manager and Graphic Designer, collaborating with senior leaders to ensure coherence and impact across all channels.

Qualifications

• Proven experience setting and delivering brand and content strategy across multiple brands or business units.
• Strong knowledge of SEO, GEO and AEO, with measurable results to demonstrate impact.
• Experience leading and developing content, design, SEO or brand teams.
• Experience managing relationships with Board and C-suite stakeholders, including the confidence to challenge and influence.

Responsibilities

• Set and own the direction for brand and content across the Group, leading the content team and five brands.
• Oversee strategy across SEO, GEO, AEO, content and design, and the editorial roadmap for website, social and email.
• Lead and develop the content team (SEO/Content Manager, Graphic Designer, Marketing Executives) and contributors.
• Manage senior stakeholders and align brand, content and performance marketing.

Skills

Brand strategy

Content strategy

SEO

Leadership

Stakeholder management

Editorial judgement

Content development

Tools

Ahrefs

GA4

Job description

Apprentify Group is seeking a Brand and Content Marketing Director to own our brand and content strategy across five brands, spanning B2B and B2C audiences. You will set direction for SEO, GEO, AEO, content, and design, guiding a cross-brand editorial roadmap and performance KPIs.

You’ll lead a team including SEO/Content Manager and Graphic Designer, collaborating with senior leaders to ensure coherence and impact across all channels.