Brand Strategy Director — Design‑Led Growth

Major Players | B Corp™; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

24 days holiday

Enhanced pension

Healthcare

Work from anywhere policy

Enhanced parental leave

L&D budget

Annual product allowance and staff-dis

staff discounts

Annual summer retreat

Job summary

Major Players | B Corp™ is seeking a Brand Director to sit on the senior leadership team and own the brand platform, positioning, and growth strategy. The role translates founder-led creative energy into a scalable brand strategy that drives awareness, emotional connection, and commercial outcomes as the business scales.

You will lead the Brand Manager and Social Media Manager, shape content systems, and partner with ecommerce, product, and growth teams to ensure the brand operates as one

Qualifications

• 8+ years in Brand Strategy or Brand Marketing within consumer business.
• Strategic thinker with strong commercial discipline and ability to connect brand to growth.
• Able to translate founder's vision into a scalable strategy and plan.
• People-led leader who builds teams, raises the bar and helps others improve.
• Commercially grounded; links brand thinking to channel execution and growth.
• Experience in DTC, design-led or premium brands; UK/US exposure an advantage.
• Brand strategy or brand marketing background; not a creative direction or production-led role.

Responsibilities

• Own and evolve the brand platform and strategy with the Founder/Creative Director and CEO.
• Strengthen positioning and long-term brand equity across major customer touchpoints.
• Link brand investment to commercial performance—growth, loyalty, revenue.
• Lead Brand Manager and Social Media Manager across campaigns, launches, PR, partnerships.
• Define content and campaign systems for major channels with consistency and commercial grounding.
• Direct senior production and creative leads, establish standards and workflows for scaling brand.

Skills

Brand strategy

Brand marketing

Integrated marketing

Commercial growth

Team leadership

DTC exposure

Job description

Major Players | B Corp™ is seeking a Brand Director to sit on the senior leadership team and own the brand platform, positioning, and growth strategy. The role translates founder-led creative energy into a scalable brand strategy that drives awareness, emotional connection, and commercial outcomes as the business scales.

You will lead the Brand Manager and Social Media Manager, shape content systems, and partner with ecommerce, product, and growth teams to ensure the brand operates as one