Brand Communications Manager, Social Media & Community

Professional Beauty Systems; Renfrew; On-site; GBP 45,000 - 65,000; Full time

Job summary

Salon System is seeking a Brand Communications Manager to lead social media, content, influencer activity and community engagement for its professional beauty brand. The role is hands-on and strategic, driving visibility and engagement across consumer and trade channels.

Reporting to the Sales & Marketing Manager, you will translate the brand into compelling communications and visual assets, support annual plans, campaigns and key accounts with high-quality presentations and sell-in materials.

Qualifications

• Proven experience in social media, communications and brand management.
• Experience developing strategic social media and community plans.
• Knowledge of paid social, influencer marketing, content creation and analytics.
• Proficiency in Canva for polished presentations and assets.
• Ability to work within established brand guidelines and visual identities.
• Experience managing budgets and measuring campaigns.

Responsibilities

• Develop and execute social media and communications strategies aligned with brand and commercial objectives.
• Manage social channels including Instagram, Facebook, TikTok, YouTube and others.
• Lead the creation of engaging content, including video, influencer and community assets.
• Manage paid social campaigns, influencer partnerships and ambassador programmes.
• Oversee social media budgets, campaign performance tracking and ROI reporting.
• Coordinate brand activations, pop-up events and sponsorship opportunities.
• Create, execute and manage wholesaler marketing plans as part of the Joint Business Planning (JBP).
• Create high-quality presentations, sales materials and supporting assets for Sales and National Account teams.
• Develop Canva assets to high standard, following brand guidelines.
• Support new product launches through compelling sell-in communications.
• Collaborate cross-functionally with internal teams, wholesalers and external partners.

Skills

Social media

Communications

Digital marketing

Brand management

Influencer marketing

Content creation

Analytics

Canva

Brand guidelines

Event marketing

Budget management

Presentation skills

Tools

Canva

Job description

Salon System – Brand Communications Manager, Social Media & Community

The Brand Communications Manager is a strategic and hands-on marketing and communications role supporting Salon System, a leading professional beauty brand.

Reporting to the Sales & Marketing Manager, the role is responsible for growing brand visibility, engagement and community through social media, content, influencer activity, brand activations and key account marketing support.

The role combines strategy and creativity with strong execution, requiring someone who can translate the Salon System brand into compelling communications and visual assets across both consumer-facing and trade channels.

Main Purpose

The Communications Manager is responsible for developing and delivering Salon System’s social media and community strategy across digital platforms and brand activations, working closely with the Sales & Marketing Manager to support annual business plans, campaigns and wider brand-building initiatives.

A key part of the role will also be supporting the Sales and National Account Management teams through the creation of presentations, sell-in materials and visual assets for key accounts, ensuring all communications remain consistent with Salon System’s brand guidelines and visual language.

Key Responsibilities

• Develop and execute social media and communications strategies aligned with brand and commercial objectives.
• Manage social media channels including Instagram, Facebook, TikTok, YouTube and emerging platforms.
• Lead the creation of engaging content, including video, influencer and community-led assets.
• Manage paid social campaigns, influencer partnerships, ambassador programmes and community engagement.
• Oversee social media budgets, campaign performance tracking and ROI reporting.
• Coordinate brand activations, pop-up events, wholesaler content days and sponsorship opportunities.
• Create, execute and manage key wholesaler marketing plans as part of the Joint Business Planning (JBP) process.
• Create high-quality presentations, sales materials and supporting assets for the Sales and National Account Management teams, communicating key product features, benefits, launches and brand initiatives to key accounts.
• Develop assets in Canva to a high standard, ensuring presentations and communications consistently follow brand guidelines and reflect Salon System’s established visual language.
• Support new product launches through the development of compelling sell-in and customer-facing communications.
• Collaborate cross-functionally with internal teams, wholesalers and external partners to maximise brand exposure and ensure consistent brand execution.

Skills & Experience

• Strong background in social media, communications, digital marketing and/or brand management.
• Experience developing and executing strategic social media and community engagement plans.
• Knowledge of paid social, influencer marketing, content creation and analytics.
• High proficiency in Canva, with the ability to independently create polished, commercially focused presentations and marketing assets.
• Strong visual awareness and an ability to work confidently within established brand guidelines and visual identities.
• Excellent written and verbal communication, presentation, stakeholder management and project management skills.
• Excellent event organisation and experiential marketing capabilities.
• Commercial awareness, with experience managing budgets and measuring campaign performance.
• Creative mindset with strong storytelling and brand-building capabilities.
• Previous experience within the professional beauty, cosmetics or wider beauty industry would be highly advantageous.

Attributes

• Strategic, proactive and innovative.
• Highly organised and collaborative.
• Passionate about social media, content and community engagement.
• Strong visual and creative judgement.
• Results-driven, with strong ownership and accountability.
• Able to balance creative thinking with strong execution and commercial focus.
• Comfortable working across multiple projects and stakeholders in a fast-paced brand environment.

Working Arrangements

This is a full-time, on-site role. However, variations to the working arrangements may be considered for candidates with the right level of experience, subject to the requirements of the role and the operational needs of the business.