Senior Brand & Communications Manager

HyperGrowth Recruitment; Manchester; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Bonus 10%

Hybrid work

Company trips

Monthly socials

Staff discount

Career development

UK growth

Job summary

Hairburst is seeking a Senior Brand & Communications Manager to define how we communicate with customers across DTC, retail, Amazon and international markets. The role sits at the center of brand, social, content, customer insight and communication, shaping content that resonates with our audience.

You will own messaging frameworks, collaborate with influencer partners, and ensure each touchpoint reflects the Hairburst mission to be the leading hair health destination.

Qualifications

• Strong copywriting and communication skills.
• Outstanding eye for social content.
• Understanding of audience behavior across platforms.
• Curious about health, wellness and consumer behaviour.
• Creativity with commercial thinking.
• Collaborative and able to bring people together.
• Ability to influence without ego.
• Thrives in a fast-moving environment.
• Wants to build something meaningful, not just manage a function.

Responsibilities

• Define how Hairburst communicates across every touchpoint.
• Turn complex topics around hair health into simple, compelling messages.
• Keep messaging clear, consistent and aligned across social, retail, Amazon and international markets.
• Lead content pillars, messaging frameworks and creative direction with cross-functional teams.
• Collaborate with influencer teams to identify partners who amplify Hairburst.
• Maintain brand guidelines and ensure output supports business objectives.
• Develop Voice of Customer insights to shape communications.

Skills

Copywriting

Brand strategy

Social content

Consumer marketing

Communication

Influencer collaboration

Job description

Senior Brand & Communications Manager – Hairburst

Rewarding salary + 10% bonus + benefits

Hybrid (Manchester) or remote with twice-monthly travel

We’ve teamed up with the fast growing hair care brand, Hairburst, who are now in the market to secure a Senior Brand & Communications Manager to join the team.

Company Overview

At Hairburst, we believe in the importance of helping everybody achieve their healthiest, strongest, longest hair possible, with our specially formulated hair care vitamins and cosmetics.

Each Hairburst product is uniquely formulated using safe, natural and proven ingredients for healthy hair maintenance, and benefits can be seen in as little as 90 days.

We are now an established 10 year old brand selling both on our Shopify store and in 30,000 retailers globally. We are going through rapid growth and taking things to the next level on an international basis!

Check out what they are doing here: https://www.hairburst.com/

Overview

This is not a traditional brand role.

We’re not looking for someone to spend their time building campaign plans, managing agency decks or creating marketing calendars.

We’re looking for someone who can help define how Hairburst communicates. Someone who understands customers deeply.

Someone who knows what messages will resonate, what content will perform, what trends are worth paying attention to, and what should be ignored.

Hairburst is on a mission to become the number one destination for hair health.

We help people solve real problems like hair loss, thinning and breakage through science-backed, evidence-based products.

As we continue to grow across DTC, retail, Amazon and international markets, we’re looking for a Senior Brand & Communications Manager to help shape how we tell that story.

This role sits at the centre of brand, social, content, customer insight and communication.

You’ll work closely with teams across the business to ensure we’re consistently communicating the right message, in the right way, to the right audience.

You’ll be responsible for helping Hairburst become the most trusted voice in hair health.

Main Responsibilities

Brand Communication

• This is the most important part of the role.
• You’ll help define how Hairburst communicates across every touchpoint.
• You’ll take complex topics around hair health, wellness and beauty and turn them into simple, compelling messages that customers understand and engage with.
• You’ll ensure our communication remains clear, consistent and aligned across social, influencer, DTC, retail, Amazon and international markets.
• You’ll be an exceptional writer, editor and communicator with a strong attention to detail.

Customer Insight & Voice of Customer

• You’ll become one of the deepest experts in our customer.
• You’ll understand her motivations, concerns, frustrations and aspirations.
• You’ll help represent the customer inside the business and ensure our messaging reflects what customers actually care about rather than what we think they care about.
• You’ll constantly look for opportunities to better support, educate and inspire our audience.
• You’ll play a key role in shaping our organic social direction.
• You’ll have a strong instinct for what will and won’t resonate with audiences across different platforms.
• You’ll understand how communication styles, content formats, hooks and trends are evolving across social media and help the business stay ahead of those changes.
• You’ll work closely with the social team to develop content pillars, messaging frameworks and creative direction that support both brand growth and commercial performance.
• You’ll have an excellent eye for content and understand the difference between content that looks good and content that actually works.

Fast Feedback Loops & Performance Learning

• You’ll help create a culture of learning.
• You’ll work closely with social, influencer, growth and creative teams to understand what’s resonating with customers and why.
• You’ll be able to spot patterns quickly, identify opportunities, and help teams decide what to double down on, what to improve and what to stop.
• You’ll combine creativity with commercial awareness and use insight to continuously improve communication.

Brand Guardianship

• You’ll help evolve and maintain our brand guidelines and communication principles.
• You’ll ensure our messaging remains consistent while allowing channels and markets the flexibility to communicate effectively with their audiences.
• You’ll oversee our design and video resource and help ensure creative output supports the wider business objectives.

Talent & External Voices

• You’ll work with our influencer team to identify creators, experts and partners who can help amplify the Hairburst message.
• You’ll have a strong understanding of the people, voices and communities that influence our customers.
• You’ll help ensure we’re working with the right talent to build trust, credibility and awareness in the hair health category.

What we are looking for

You’ll likely come from a background in:

• Brand
• Communications
• Content
• Social
• Consumer Marketing
• Wellness, beauty, supplements or health

We’re less interested in your exact title and more interested in how you think.

You’ll likely be someone who

• Has exceptional copywriting and communication skills
• Has an outstanding eye for social content
• Understands how audiences behave across social platforms
• Is naturally curious about health, wellness and consumer behaviour
• Combines creativity with commercial thinking
• Is highly collaborative and enjoys bringing people together
• Can influence without ego
• Is comfortable operating in a fast-moving environment
• Wants to build something meaningful rather than simply manage a function

Most importantly, you’ll care deeply about understanding customers and communicating with them in a way that is useful, authentic and impactful.

Why Hairburst?

We’re evolving from a beauty brand into a hair health authority.

The opportunity isn’t simply to market products.

It’s to help shape how millions of consumers think about hair health and build a brand that becomes the most trusted voice in the category.

• Rewarding salary + 10% bonus
• Hybrid working, with 2 days per week in our Manchester office
• Company trips abroad
• Monthly socials
• Monthly staff order allowance
• 40% off for friends and family
• Fast career development
• An opportunity to grow with one of the most exciting brands in the UK!

At Hairburst, diversity and inclusion are at the core of our values. We encourage candidates from all backgrounds to apply and are committed to creating an inclusive workplace where everyone can thrive.