Brand Communications & Activation Lead – Hybrid

Michael Page; England; Hybrid; GBP 55,000 - 70,000; Full time

Job summary

Michael Page partners with a leading premium consumer brand to recruit a Brand Communications & Activation Manager. This newly created role sits at the heart of brand, communications, digital and shopper activation, with hybrid working 2 days in the office.

Reporting into the Head of Marketing, you will translate brand strategies into compelling consumer communications and activation programmes, bridging brand, digital and commercial teams to drive campaigns across the consumer journey.

Qualifications

• Experience developing consumer-facing communications.
• Strong project management and organisational skills.
• Experience delivering activation, campaign or shopper marketing initiatives.
• Excellent written communication and copywriting abilities.
• Ability to influence, coordinate and drive projects forward.

Responsibilities

• Developing and executing brand communication plans.
• Creating compelling consumer-facing content and messaging.
• Managing website copy and product content.
• Leading photography and content creation projects.
• Driving shopper marketing and retail activation initiatives.
• Briefing and coordinating internal and external stakeholders.
• Working closely with digital marketing teams to bring campaigns to life.
• Managing multiple projects simultaneously and ensuring delivery against deadlines.
• Supporting the creation of engaging consumer experiences across digital and retail channels.

Skills

Project management

Copywriting

Consumer communications

Activation campaigns

Shopper marketing

Stakeholder management

Content creation

Cross-functional collaboration

Job description

Michael Page partners with a leading premium consumer brand to recruit a Brand Communications & Activation Manager. This newly created role sits at the heart of brand, communications, digital and shopper activation, with hybrid working 2 days in the office.

Reporting into the Head of Marketing, you will translate brand strategies into compelling consumer communications and activation programmes, bridging brand, digital and commercial teams to drive campaigns across the consumer journey.