Brand and Marketing Manager

Brand Recruitment; Dereham; On-site; GBP 50,000 - 70,000; Full time

Job summary

Brand Recruitment is partnering with a growing UK food business to appoint a Brand and Marketing Manager. You will shape the brand strategy, craft compelling content, and deliver campaigns that generate qualified enquiries from national foodservice operators, wholesalers, restaurant groups and retailers.

You’ll lead content creation across social, digital and marketing materials, manage budgets, and collaborate with leadership, product development and chef teams to launch products and events.

Qualifications

• Broad marketing experience with ownership of strategy and delivery.
• Strong writing skills with ability to create engaging copy and visual content.
• Experience building social media audiences and campaigns with meaningful engagement.

Responsibilities

• Develop and deliver a marketing strategy to support ambitious growth.
• Own the brand identity and tone of voice across channels.
• Create engaging content including photography, video, and copy.
• Drive campaigns to generate enquiries from national foodservice operators and retailers.
• Plan email marketing campaigns and use CRM data to segment audiences.

Skills

Content creation

Brand development

Social media

CRM & email marketing

Campaign planning

Tools

CRM systems

Email marketing platforms

Job description

Are you a creative, commercially minded marketer who knows how to build a brilliant brand, bring it to life through compelling content and turn great ideas into genuine business opportunities? Someone who’s just as comfortable shaping strategy as getting stuck into creating content, delivering campaigns and generating leads? If so, this could be a fantastic opportunity to build a marketing function from scratch and play a key role in the growth of an ambitious business.

The Company

Our client is a hugely successful and growing food business supplying customers across the UK. If you haven’t eaten one of their products in the last couple of weeks, there’s a pretty good chance the person next to you has.

With ambitious expansion plans, exciting product innovation and growing retail ambitions, the business is looking to build a nationally recognised brand. New partnerships and collaborations are opening up, making this a fantastic time to join and shape its marketing function from the ground up.

The Role – Brand and Marketing Manager

This is a fantastic opportunity for a creative, commercially minded marketer who wants to do more than deliver someone else’s marketing plan.

Working with the leadership team, you’ll shape the brand and marketing strategy, create compelling content and deliver targeted campaigns that generate enquiries from national foodservice operators, wholesalers, restaurant groups and retailers. You’ll also help bring product launches, chef demonstrations and new collaborations to life, turning ideas into qualified sales opportunities.

Key Responsibilities – Brand and Marketing Manager

• Develop and deliver a marketing strategy that supports the company’s ambitious growth plans.
• Take ownership of the brand, ensuring a consistent, compelling identity and tone of voice across all channels.
• Personally create engaging content across social media, digital platforms and marketing materials, including photography, filming, editing and writing.
• Build the company’s social media presence, particularly across LinkedIn and Instagram, developing audiences and encouraging meaningful engagement.
• Work closely with the leadership, product development and chef teams to organise product launches, coordinate chef demonstrations and bring new products and innovations to market.
• Help shape and promote exciting new partnerships and collaborations, identifying opportunities to extend the brand’s reach.
• Develop targeted campaigns that generate qualified enquiries and sales opportunities from national foodservice operators, wholesalers, restaurant groups and retailers.
• Plan and deliver email marketing campaigns, using CRM data to segment audiences, nurture relationships and support customer engagement.
• Use CRM systems to track campaign responses and enquiries, support timely sales follow-up and measure how marketing activity contributes to qualified opportunities.
• Produce engaging sales and marketing materials, from product presentations and email campaigns to customer stories and website content.
• Establish marketing processes, manage budgets and measure performance, continually refining activity to deliver the best results.

About You – Brand and Marketing Manager

We’re looking for someone who can see the bigger picture but is equally happy picking up a camera, writing a great piece of copy or getting stuck into a campaign.

You’ll be comfortable developing ideas, challenging thinking and turning a relatively blank marketing canvas into something rather impressive.

Ideally, you’ll bring:

• Broad marketing experience, with the confidence to take ownership of both strategy and delivery.
• A genuine flair for content creation, storytelling and brand development.
• Strong writing skills and an eye for engaging photography, video and visual content, with the ability to produce and edit content personally rather than relying entirely on agencies.
• Experience building social media audiences and creating campaigns that deliver meaningful engagement.
• Experience using CRM systems and delivering effective email marketing campaigns, with an understanding of audience segmentation and customer engagement.
• A commercial mindset and experience turning targeted marketing activity into relevant enquiries and qualified sales opportunities.
• The confidence to work closely with senior stakeholders, chefs and commercial teams, contributing to discussions around innovation, retail growth, partnerships and new opportunities.
• A proactive, resourceful approach, with the ability to establish processes and make things happen without needing a fully formed marketing department around you.

Experience within food, FMCG, hospitality or another product-led business would be advantageous, although we’re equally interested in people from other sectors who can demonstrate the right combination of creativity, commercial thinking and initiative.

Why This Opportunity?

There are plenty of marketing roles where the strategy is already written, the brand guidelines are set in stone and the job is largely about keeping things ticking over. This isn’t one of them.

You’ll be joining a successful, ambitious business at a time when marketing is becoming increasingly important to its future. With expansion underway, strong new product development capabilities and ambitions to grow in retail, there’s real scope to help build a nationally recognised brand, contribute to exciting commercial developments and create a marketing function that grows alongside the business.

Crucially, this isn’t a role where great ideas disappear into a committee. You’ll have direct access to the decision-makers, a genuine voice in the conversation and the opportunity to see your ideas come to life.

If you’re looking for a role that combines creativity, content, commercial thinking and the opportunity to build something from scratch, we’d love to hear from you