Brand Activation Lead: Luxury On-Trade Experiences

LVMH; Greater London; On-site; GBP 35,000 - 45,000; Full time

Job summary

LVMH is seeking an Activation Specialist to craft market leading branded experiences in our key On Trade accounts, driving brand visibility and sales volumes. You will lead planning and delivery for selected accounts, engaging stakeholders to ensure standout activations in line with brand guidelines.

In this role you will collaborate with Sales and Marketing teams, manage budgets, and develop tailor-made activation plans to heighten consumer engagement and commercial return within the luxury

Qualifications

• Degree level education.
• Experience in Sales or Trade Marketing.
• Knowledge of the On Trade sector.
• Strong organisation and project management skills.
• Agency and supplier management experience.

Responsibilities

• Recommend, validate and execute trade marketing activations in On Trade to boost sales and brand desirability.
• Animate key On Trade accounts and deliver activation plans with excellence within brand guidelines.
• Lead activation projects, coordinating agencies as needed to create premium brand experiences.
• Create brand content for customer social media to amplify activations.
• Conduct post-activation analysis and share learnings with Sales and Marketing teams.
• Collaborate with Sales to implement Joint Business Planning and tailor activation plans.
• Manage budgets and consider commercial returns.
• Populate Salesforce/Yammer for internal reporting and performance tracking.

Skills

Sales experience

Trade marketing

On-trade knowledge

Project management

Agency management

Networking

Salesforce

Yammer

Education

Degree level education

Tools

Salesforce

Yammer

Job description

LVMH is seeking an Activation Specialist to craft market leading branded experiences in our key On Trade accounts, driving brand visibility and sales volumes. You will lead planning and delivery for selected accounts, engaging stakeholders to ensure standout activations in line with brand guidelines.

In this role you will collaborate with Sales and Marketing teams, manage budgets, and develop tailor-made activation plans to heighten consumer engagement and commercial return within the luxury