Brand Activation Lead – Global Fan Experiences

Coventry City Football Club; Coventry; On-site; GBP 42,000 - 60,000; Full time

Job summary

Coventry City FC is looking to recruit a Brand Activation Manager to join our growing Brand team. This is an exciting opportunity to take a leading role in bringing Coventry City FC’s brand to life for supporters both in the UK and around the world.

The successful candidate will be an experienced project manager with a passion for storytelling, strong creative instincts and the ability to deliver high-quality experiences in a fast-paced environment.

Qualifications

• Experience delivering brand activations, experiential marketing campaigns or live events.
• Excellent project management and organisational skills.
• Strong stakeholder management and communication skills.
• Ability to manage multiple projects simultaneously while working to tight deadlines.
• Creative thinking with attention to detail.

Responsibilities

• Plan and deliver brand activations that bring the COV identity to life through Motors, Music, Fashion and Cuisine.
• Turn brand campaigns into engaging physical experiences that can be shared widely on social media.
• Manage external agencies, production partners and suppliers from briefing through to delivery.
• Support with the delivery of matchday activations, fan events and retail launches.
• Work collaboratively with internal departments to ensure brand consistency across every activation and campaign.
• Identify opportunities to create culturally relevant moments that extend the Club's reach beyond football, with a focus on the Car Industry, Motorsports, Music and Cuisine.
• Support international activations and events, working closely with the Premier League and other stakeholders, in key supporter growth markets.
• Measure the success of activations through fan engagement, commercial performance and brand resonance.
• Ensure every activation is delivered to the highest creative and operational standards.

Skills

Project management

Organisational skills

Stakeholder management

Communication skills

Multitasking

Deadline management

Job description

Coventry City FC is looking to recruit a Brand Activation Manager to join our growing Brand team. This is an exciting opportunity to take a leading role in bringing Coventry City FC’s brand to life for supporters both in the UK and around the world.

The successful candidate will be an experienced project manager with a passion for storytelling, strong creative instincts and the ability to deliver high-quality experiences in a fast-paced environment.