Graphic Designer

Coventry City Football Club; Coventry; On-site; GBP 28,000 - 42,000; Full time

Benefits offered by this job

Development opportunities

Matchday experiences

Job summary

Coventry City FC is seeking a Graphic Designer to join the Brand team, shaping the club's visual identity for supporters across the UK and worldwide. Reporting to the Head of Brand, you will create high-quality artwork for social media, campaigns, and matchdays, ensuring consistency with Coventry’s distinctive identity.

The role emphasizes collaboration with Brand, Marketing, Retail and Football Operations, working across formats from digital to print, and requires weekend availability during

Qualifications

• Proven experience as a Graphic Designer, preferably in sports/brand environments.
• Strong portfolio demonstrating visual identity, typography and layout.
• Excellent knowledge of design software and platforms for social-first content.
• Attention to detail and ability to maintain brand consistency.

Responsibilities

• Create striking graphic design across social, digital, marketing and brand channels.
• Develop concepts and visual campaigns that bring Coventry City FC identity to life.
• Design matchday graphics and campaign assets for multiple competitions.
• Collaborate with Brand, Marketing, Retail and Operations teams to deliver solutions.
• Ensure artwork aligns with brand guidelines and high creative standards.

Skills

Graphic Design

Branding

Typography

Social media design

Communication

Collaborative work

Tools

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Adobe Creative Cloud

Job description

Coventry City FC is looking to recruit a Graphic Designer to join our growing Brand team.

This is an exciting opportunity for a creative and enthusiastic designer to play an important role in bringing Coventry City FC’s brand to life for supporters across the UK and around the world.

The successful candidate will have a passion for design, strong creative instincts and an ambition to create striking and engaging artwork that elevate the Club’s output across social media, marketing campaigns, matchdays and wider brand activity.

The Role

Reporting to the Head of Brand, the Graphic Designer will be responsible for creating high-quality creative artwork that supports Coventry City FC’s brand, marketing and commercial objectives.

Working closely with colleagues across Brand, Marketing, Retail, Partnerships and Football Operations, the Graphic Designer will develop creative that engages supporters, communicates key messages and celebrates Coventry’s unique identity as an influential and aspirational city with a proud motor heritage.

From matchday graphics and social media campaigns to retail launches, brand campaigns and creative installations, you'll help ensure every piece of communication reflects and strengthens the exciting visual identity of both the Club and city.

The role will involve working across a wide range of creative formats and platforms, with the opportunity to develop campaigns inspired by Motors, Music, Fashion and Cuisine, as well as the culture and identity of Coventry.

The successful candidate will be a talented and commercially aware designer with excellent attention to detail, a strong understanding of visual communication and the ability to produce high-quality creative in a fast-paced sporting environment.

The role will include weekend work across Premier League, Carabao Cup and FA Cup matchdays, as required.

Key Responsibilities

• Create striking and engaging graphic design across Coventry City FC’s social media, digital, marketing, commercial and brand channels.
• Develop creative concepts and visual campaigns that bring the COV identity to life through motors, music, fashion and cuisine.
• Design social-first content that captures attention, drives engagement and encourages supporters to interact and share.
• Create matchday graphics and creative assets for Premier League, Carabao Cup and FA Cup fixtures.
• Develop artwork for club campaigns, announcements, promotions, events, activations and key calendar moments.
• Support the creative delivery of retail campaigns, product launches, matchday promotions and pop-up experiences.
• Work collaboratively with the Brand, Marketing, Content, Partnerships, Retail and Football Operations teams to develop creative solutions.
• Ensure all creative output remains consistent with Coventry City FC’s brand identity and visual guidelines.
• Translate campaign concepts and briefs into compelling visual communications across multiple formats and platforms.
• Develop artwork for both digital and physical applications, including social media, digital advertising, print, signage, displays and event materials.
• Identify opportunities to create culturally relevant and visually distinctive content that extends the Club’s reach beyond football, with a focus on the Car Industry, Motorsports, Music and Cuisine.
• Support international campaigns and creative projects aimed at growing the Club’s supporter base in key markets.
• Work efficiently across multiple projects while maintaining a consistently high standard of creative execution.
• Keep up to date with emerging design, social media and creative trends within football, sport, fashion, music and popular culture.
• Ensure all artwork is delivered accurately, on time and to the highest creative and technical standards.

Essential

• Proven experience working as a Graphic Designer, ideally within a sports, entertainment, lifestyle, agency or brand environment.
• A strong portfolio demonstrating excellent graphic design, typography, layout, branding and visual communication.
• Excellent knowledge of industry-standard design software, including Adobe Creative Cloud.
• Strong understanding of social-first design and creating content for platforms such as Instagram, X, Facebook and TikTok.
• Ability to develop creative concepts from an initial brief through to final artwork.
• Excellent attention to detail and a strong understanding of brand consistency.
• Ability to manage multiple projects simultaneously while working to tight deadlines.
• Strong communication and collaboration skills.
• Creative thinking combined with a commercially aware approach to design.
• A proactive attitude with the ability to work independently as well as part of a wider creative team.
• Willingness to work flexibly around the football calendar, including weekends and matchdays.

Desirable

• Experience working within a football, sports, motorsports or entertainment environment.
• Experience designing creative for a professional sports club or major sporting organisation.
• Experience creating matchday graphics and campaigns.
• Motion graphics, animation or video editing skills.
• Experience with photography, image manipulation and art direction.
• Experience creating artwork for retail campaigns, merchandise or product launches.
• Understanding of experiential marketing, brand activations and large-scale physical creative.
• Experience creating campaigns for international audiences.
• Knowledge of social media trends and an understanding of what makes creative content perform online.
• Passion for football and an appreciation of supporter culture.

What We Can Offer

At Coventry City Football Club, we know that success on the pitch comes from creating the right culture off it. That’s why we put people first. When you join us, you’ll become part of a supportive and close-knit team where collaboration and camaraderie are at the heart of everything we do.

Our team enjoys regular lunches together, plenty of free coffee to keep you fuelled, and a friendly, open environment where ideas are listened to and celebrated.

As part of the Sky Blue Army, you’ll also benefit from access to unique experiences that only football can provide, from being part of matchday excitement to contributing to projects that inspire our fans and community. We’re committed to investing in your growth too, offering development opportunities to help you thrive in your role and shape your career with us.

At CCFC, you won’t just find a job – you’ll find pride, purpose, and a team that feels like family.

Safeguarding

We are dedicated to protecting and promoting the welfare of children and vulnerable adults. Our Club is committed to maintaining safer recruitment practices. An enhanced DBS check is mandatory for this role.

Equality, Diversity & Inclusion

Coventry City FC proudly champions equal opportunity! We believe in fairness for all, ensuring our recruitment and selection practices respect every individual's unique background. We warmly invite applicants from every background, celebrating diversity in race, nationality, religion, gender, age, and ability.