BP Senior Insight Analyst

ENGINEERINGUK; United Kingdom; Hybrid; GBP 49,000 - 58,000; Full time

Job summary

An established industry player seeks a BP Senior Insight Analyst to drive data-driven decision-making across the Commercial function. This role involves preparing high-value insights from data analysis, collaborating with stakeholders, and utilizing industry research tools to support advertising strategies. The ideal candidate will possess strong analytical skills, advanced Excel proficiency, and the ability to communicate complex data effectively. Join a forward-thinking team dedicated to delivering impactful insights and shaping the future of advertising. Embrace a hybrid working model that fosters collaboration and innovation while enjoying a competitive salary and comprehensive benefits.

Benefits

Private medical insurance with NO EXCESS

Free Virtual GP access

Free Female Health hormone test

Free Tastecard membership

Financial guidance 1-2-1's

Discounted Gym memberships

Pension

Life Assurance

Income Protection

Holiday Buy/Sell

Qualifications

• Ability to analyze large datasets to identify trends.
• Proficiency in advanced Excel functions for data visualization.
• Experience with qualitative and quantitative research.

Responsibilities

• Gather and translate business objectives into analytical plans.
• Analyze data to derive actionable insights for stakeholders.
• Manage original research to enhance advertising sales propositions.

Skills

Data Analysis

Advanced Excel Skills

Storytelling

Collaboration Skills

Project Management

SQL

Tools

BARB

TGI

Adintel

IPA Touchpoints

Job description

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Job Title: BP Senior Insight Analyst
Reports to: Insight Business Partner, CRO & Distribution
Department: Insight Business Partner Team, Audience Insights (Strategy, Policy & Insights)
Location: Leeds/Manchester/Bristol/Glasgow
Job Grade: P1

DEPARTMENT DESCRIPTION

The new centralised Audience Insights team purpose is to be independent thought leaders at the heart of Channel 4's creative and commercial decision-making, bringing a single source of truth and big picture perspective, challenging and advising the business to ensure profitable business growth through the use of data.

The Insight Business Partner Team works with C-Suite members to prioritise and agree their insight requirements, aligned to the strategic Channel 4 pillars. Commercial Insight is one of these 4 pillars within the overall BP Team, working with the Chief Revenue Officer and their Senior Leaders to deliver specialist insight in the commercial space and working closely with the other BP pillars to drive overall audience understanding & impact.

The BP Team work together with the Insight Specialists (research, data analytics, reporting & data enablement) to get the best answer to the business challenges. This team are experts in their areas & strive to deliver best practise across the organisation.

JOB PURPOSE

Working under the direction of the Commercial Insight Business Partner, the BP Insight Analyst prepares high value insight based on analysis of relevant data and research (when required) to enable key stakeholders to make profitable business decisions for Channel 4.
As an Insight Analyst, you will play a crucial role in driving data-driven decision making across the Commercial function, including shaping briefs to advertisers to drive sales and delivering ad effectiveness studies to drive repeat business.

KEY RESPONSIBILTIES

• Work closely with the Commercial Insight BP & stakeholders to gather clear and concise briefs that define the scope, goals and key questions for analysis.
• Translate these business objectives into actionable analytical / research plans that ensure the appropriate data is captured and analysed to meet those goals.
• Where appropriate, collaborate with Specialist Insight teams to define the best approach to solving business challenges.
• Analyse large amounts of data across a variety of sources, condensing them into actionable insights
• Conduct qualitative or quantitative research (when required) to derive actional insights.
• Reporting clear & actionable insights which get embedded into the Commercial function to enable decision making
• Support for drive for the self-service capability across the Commercial function through engagement & training with available tools

Specifically:

• Use industry research tools (BARB, TGI, Adintel, IPA Touchpoints etc.) alongside internal data to demonstrate the value of wider advertising with Channel 4 Sales.
• Commission and manage original research (quant and qual) to enhance Channel 4's advertising sales proposition. This could include: research into key audience groups; understanding emerging trends, behaviours and technologies; the development of new advertising formats and trading models; wider media industry think-piece projects.
• Work with the Channel 4 Sales to produce and deliver presentations which promote Channel 4 to media agencies and clients.
• Brief, commission, and project manage research agencies to conduct advertising effectiveness projects for Channel 4 Sales linear, digital and social propositions.
• Support the team with, and potentially lead on, larger insight projects throughout the year to present to agencies and brands across the UK.

KEY RELATIONSHIPS / STAKEHOLDERS

• Insights Business Partner (for direction)
• Senior Leaders in designated Commercial business area under direction of BP (clarifying the work, agreeing relevant data & analysis required, reporting back with output)
• Role is potential succession for Insights Business partner or Specialist Team Senior Research or Insights Analyst (Horizontal move)
• No people responsibility and no direct financial accountability

ESSENTIAL SKILLS AND EXPERIENCE

• Analysis: Ability to work with large datasets and analyse numerical data to identify trends & patterns, condensing this into actionable insights digestible by a variety of stakeholders
• Advanced excel skills: Proficiency in advanced Excel functions to clean, analyse, and visualize large datasets
• Storytelling -the ability to translate complex data to clear messages and bring well considered, valued recommendations to drive profitable decision-making
• Collaboration skills -proactive ability to build a collaborative environment within the insights function and across the business to drive the best possible outcome
• Gravitas - experience of engaging with BP & Senior Leaders. Capabilities include personal confidence, capability to challenge, debate, advise and recommend solutions
• Project Management & Organisational skills - some experience in briefing and overseeing delivery timelines of external research agencies, ability to manage multiple project concurrently
• Experience with analytical tools: Capability to query large volumes of data via SQL, to conduct data analysis, modelling and forecasting (desired)
• Research: Experience of designing and managing research studies, both quantitative and qualitative (desired).
• Industry experience: understanding of the UK media landscape, either at media owner or agency, with an understanding of media commercial model (desired)
• Industry tools: experience industry research tools e.g. TechEdge, ADIntel, TGI, Touchpoints (desired)

Hybrid Policy:

From September 2023 employees will be working minimum 3 days per week in their office location. The other 2 days should be working from home. This is to create more time for collaboration, creativity, learning and feedback. We also have a working from another location policy for up to 10 days. This pattern is subject to future changes which would be communicated in advance to provide employees with adequate notice of any change. If you need any additional support or workplace adjustments upon joining, please speak with your manager or our workplace disability lead.

Basic salary per annum starting from£49,875.00 Application questions to complete
Please remember to complete the additional application questions by uploading a Word or PDF attachment. These questions really help us get to know you better and we won't be able to consider your application without them.

Please outline how you meet the 'Essential Experience & Skills' outlined in the Job Description (Max 500 words)

BenefitsThere are a million reasons why it's great to work at Channel 4, here are just a few of the perks for you;

• Private medical insurance with NO EXCESS
• Free Virtual GP access for employees
• Free Female Health hormone test each year
• Free Tastecard membership
• Financial guidance 1-2-1's available each quarter
• Free OnHand (as featured on Dragon's Den) volunteering membership
• Discounted Gym memberships
• Pension
• Life Assurance
• Income Protection
• Holiday Buy/Sell Hybrid workingFrom September 2023, C4 has operated a 60/40 working pattern, equating to three office days per week.
Having everyone in the office three days a week gives us more opportunity to build our high performing, inclusive culture; to collaborate and to learn and share with each other, as well as helping to coordinate a regular pattern of home and office working days. Employees then have the flexibility to decide where they spend the rest of the working week. All our offices are open five days a week. Applications Close Date20 May 2025 Equal OpportunitiesChannel 4's purpose is to create change through entertainment; by representing unheard voices, challenging with purpose and delivering content which reflects the diversity of different communities across the UK.

We are only able to deliver on this remit by having a workforce rich in diversity of thought, background and lived experience. As an employer we encourage applications from candidates from all backgrounds and do not discriminate based on disability, age, gender reassignment, gender expression, criminal history, length of time spent unemployed, marriage or civil partnership status, national origin, pregnancy and maternity status, race, religion or belief, sex, and sexual orientation.

Disability Confident Scheme:
Channel 4 is a member of the Business Disability Forum (BDF) and has also maintained the highest level of the Department of Work and Pension's Disability Confident scheme - Level 3: Leader. Under the Disability Confident Scheme, we aim to offer an interview to all candidates who have a neurodiverse condition, impairment or long-term condition and who meet the essential criteria for an advertised job. If you wish your application to be considered under the Disability Confident Scheme, please select yes when completing the application questions. For more information, please visit the Disability Confident Campaign website.

For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills needed for the role.

Care Leaver Friendly Employer:
Channel 4 is a Care Leaver Friendly Employer. By signing the Care Leaver Friendly Employer Charter and adopting its principles, we are supporting an immensely talented yet often under-served and under-represented community of young people/ adults. We commit to offering an interview (and constructive feedback) to applicants who identify as care experienced and meet the essential criteria for the role as outlined on the job description. Applicants should indicate if they wish to apply under our Care Leaver Scheme by selecting the option on the application form.

Workplace Adjustments:
We are committed to providing disabled applicants a level playing field when applying for a job and support whilst employed to perform to the best of their ability and develop their careers. If you have a neurodiverse condition, impairment or long-term condition and require any adjustments, additional support or alternative arrangements during the recruitment and wish to discuss this confidentially, please let us know via the following e-mail [e-mail]

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