Boutique Performance Lead & Clienteling Strategist

ALAÏA; Greater London; On-site; GBP 42,000 - 52,000; Full time

Job summary

ALAÏA is seeking a Boutique Manager to lead a high-performing team in a London boutique. You will drive sales performance, manage daily operations, and elevate client experiences in alignment with the Maison’s brand standards.

The role requires strong leadership, product knowledge, CRM proficiency, and a client-centric approach to maximise boutique profitability and customer satisfaction.

Qualifications

• Experience in a luxury retail or boutique environment.
• Strong leadership and people-management abilities.
• Proven clienteling and CRM skills.

Responsibilities

• Co-monitor boutique sales targets and KPIs and report monthly with corrective actions.
• Assist Boutique Manager in leading the team and ensuring staff understand targets and customer-experience standards.
• Drive client development through proactive outreach, styling, and appointment-based service.
• Oversee boutique operations, policies, stock accuracy, and back-office administration.
• Support training and coaching to enhance performance and profitability.

Skills

Retail management

Team leadership

Clienteling

Tools

MS Office

CRM

Job description

ALAÏA is seeking a Boutique Manager to lead a high-performing team in a London boutique. You will drive sales performance, manage daily operations, and elevate client experiences in alignment with the Maison’s brand standards.

The role requires strong leadership, product knowledge, CRM proficiency, and a client-centric approach to maximise boutique profitability and customer satisfaction.