BMW Retail Manager

Wollaston BMW; Northampton; On-site; GBP 38,000 - 62,000; Full time

Benefits offered by this job

Company vehicle

Life insurance

Birthday off

Volunteer time off

25 days holiday

Supportive work environment

Career growth opportunities

Job summary

Wollaston Motors in Northampton is seeking a Retail Sales Manager to lead the BMW Sales team, overseeing enquiry management, driving finance performance, and delivering premium customer experiences.

You will own the enquiry process, identify sales opportunities, and ensure every customer leaves valued, while guiding the team to sustain profitability and growth.

Qualifications

• Proactive, energetic approach to leading from the front.
• Confidence with eMaster and CRM for opportunity management.
• Commitment to delivering world-class experiences.
• Clear communication and the ability to challenge and support the team.
• Accuracy and resilience under pressure.
• Familiarity with BMW systems or similar platforms.

Responsibilities

• Maximise sales and finance opportunities while maintaining profitability and compliance.
• Drive customer and finance retention using eMaster, CRM, and service leads to identify and convert opportunities.
• Lead live enquiry management: allocate leads, track follow-ups, and ensure no opportunity is missed.
• Challenge daily team activity and step in to support or close deals when needed.
• Personally meet or support every retail customer at handover to maintain premium satisfaction.
• Foster a positive, can-do culture focused on results, accountability, and continuous improvement.

Skills

Leadership

CRM

eMaster

Customer experience

Communication

Team leadership

BMW systems

Tools

eMaster

CRM

BMW systems

Job description

The role

Passionate about delivering a premium customer experience in a brand built on innovation and performance? We have an exciting opportunity for a BMW Retail Manager at Wollaston BMW.

We're looking for an ambitious, energetic, and customer-driven Retail Sales Manager to help lead our BMW Sales team. You'll be a key part of the department's success - owning the enquiry process, driving finance performance, proactively identifying sales opportunities, and ensuring every customer leaves feeling valued.

Your Role & Responsibilities

• Maximise sales and finance opportunities while maintaining profitability and compliance.
• Drive customer and finance retention using eMaster, CRM, and service leads to identify and convert opportunities.
• Lead live enquiry management: allocate leads, track follow-ups, and ensure no opportunity is missed.
• Challenge daily team activity and step in to support or close deals when needed.
• Personally meet or support every retail customer at handover to maintain premium satisfaction.
• Foster a positive, can-do culture focused on results, accountability, and continuous improvement.

Your profile

• A proactive, energetic approach to leading from the front.
• Confidence with eMaster and CRM for opportunity management.
• Commitment to delivering world-class experiences.
• Clear communication and the ability to challenge and support the team.
• Accuracy and resilience under pressure.
• Familiarity with BMW systems or similar platforms.

Why Work for Wollaston Motors?

At Wollaston Motors, we're passionate about our people and committed to creating an environment where talented individuals can thrive. Our mission is simple: "Delivering outstanding automotive services" - and we believe that starts with having outstanding people.

When you join our team, you'll enjoy a rewarding package that recognises your contribution, supports your wellbeing and gives you the opportunity to grow your career:

• £37,500 basic salary, with an OTE of £61,500
• 25 days' annual leave, plus bank holidays, with your holiday entitlement increasing with length of service
• Your birthday off - because everyone deserves a day to celebrate!
• Company vehicle to support you in your role
• Life insurance for added peace of mind
• Paid time off to volunteer, giving you the opportunity to support causes and communities that matter to you
• A supportive and rewarding working environment where your contribution is valued
• The opportunity to be part of a team dedicated to delivering outstanding automotive services to our customers every day

Join Wollaston Motors and be part of a team where great people help us deliver great experiences.