Biotech Account-Based Marketer

JR United Kingdom; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading TechBio startup in London is seeking a Senior Account-Based Marketer to spearhead innovative marketing strategies targeting biopharma companies. This role combines strategic thinking, data analysis, and creative content creation to drive impactful campaigns and foster meaningful partnerships. Join a dynamic team committed to revolutionizing drug development through cutting-edge technology.

Qualifications

• 3+ years marketing experience in biotech or biopharma, focusing on ABM.
• Certified in HubSpot with experience in complex workflows.
• Proficient in marketing analytics tools.

Responsibilities

• Design and execute account-based marketing campaigns.
• Collaborate with teams to craft personalized strategies.
• Create impactful content for biopharma partners.

Skills

Marketing analytics

Account-based marketing

Content creation

Data-driven decision making

Communication

Tools

HubSpot

Google Analytics

CRM reporting

Intent data tools

Job description

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At Inovia Bio, we’re tearing down the outdated, bloated systems that slow drug development to a crawl. The biopharma world is choked by inefficiency, and we’re here to deliver a wake-up call with cutting-edge technology and relentless innovation. As a Senior Account-Based Marketer, you’ll be the spearhead of our mission to connect with the most forward-thinking biopharma companies and show them why Inovia Bio is the partner they can’t live without.

Who Are We?

Inovia Bio is a TechBio startup based in London & Dubai, shaking up the drug development landscape. We combine proprietary technology platforms with unmatched expertise to supercharge our partners’ programmes. We’re the ally every drug developer dreams of—and the disruptor that keeps CROs up at night.

An Atypical Role

The Senior Account-Based Marketer at Inovia Bio is a strategist, storyteller, and data wizard who targets high-value accounts with surgical precision, transforming prospects into partners and believing marketing in biotech demands as much innovation as the science itself.

Driving ABM Strategy

1. Design and execute account-based marketing campaigns targeting key biopharma decision-makers.
2. Collaborate with commercial, tech, and medical teams to craft hyper-personalized strategies.

HubSpot Master

1. Leverage HubSpot to build, automate, and optimize ABM campaigns, from lead scoring to nurture workflows.
2. Analyze campaign impact and iterate quickly, maximizing platform value.

Partnering for Impact

Collaborate with biopharma partners to understand their pain points and position Inovia’s solutions as the answer, translating complex innovations into compelling value propositions.

Shaping the Narrative

Create content—whitepapers, case studies, webinars—that showcases Inovia’s disruptive approach, tailoring messaging for each account for maximum impact.

Who We’re Looking For:

Technical Skills

• Certified in HubSpot (Marketing Hub, Sales Hub, or ABM tools) with experience building complex workflows, reports, and segmented lists.
• Deep understanding of biotech, drug development pipelines, regulatory landscapes, and stakeholders.
• 3+ years marketing experience in biotech or biopharma, with a focus on ABM campaigns targeting decision-makers.
• Proficient in marketing analytics tools like Google Analytics, HubSpot dashboards, and CRM reporting.
• Experience with intent data tools such as 6sense, Demandbase, or Bombora.
• Ability to craft compelling copy and develop hyper-targeted campaigns using dynamic content and insights.
• Stay updated on ABM trends, biotech marketing strategies, and HubSpot updates.
• End-to-end campaign ownership experience, from strategy to reporting.
• Comfortable with A/B testing, experimenting with channels, and iterating based on data.
• Ability to translate complex tech-heavy value propositions into clear messaging.
• Experience in content creation for high-impact assets.
• Impact-driven mindset focused on building relationships and closing deals.

Personal Attributes

• Eligible to work in the UK or UAE (or willing to relocate).
• Excellent communicator, capable of simplifying complex reports into compelling pitches.
• Proactive in proposing ideas and pushing back on strategies.
• Collaborative team player, aligned with broader company mission.
• Continuous learner, exploring new marketing tech and biotech insights.
• Open-minded, bringing bold ideas while valuing feedback.
• Data-driven decision maker, relying on insights over intuition.

What We Offer

Join our high-energy, venture-backed startup delivering game-changing results for our partners. Ready to join the revolution?