Biotech Account-Based Marketer

JR United Kingdom; City Of London; On-site; GBP 45,000 - 70,000; Full time

Job summary

A leading biotech company is seeking a Senior Account-Based Marketer based in London. You will drive targeted marketing strategies, leveraging HubSpot to connect with key stakeholders, creating impactful content, and collaborating with cross-functional teams to enhance drug development solutions.

Qualifications

• You have 3+ years of marketing experience in biotech.
• Certified in HubSpot with hands-on workflow experience.
• Fluent in marketing analytics tools like Google Analytics.

Responsibilities

• Design and execute account-based marketing campaigns.
• Create content including whitepapers and case studies.
• Measure campaign impact using analytics and iterate strategies.

Skills

ABM

Marketing Analytics

HubSpot

Data Management

Content Creation

Education

Certification in HubSpot (Marketing Hub, Sales Hub)

3+ years of marketing experience in biotech or biopharma

Job description

Social network you want to login/join with:

Biotech Account-Based Marketer, london (city of london)

col-narrow-left

Client:

Location:

london (city of london), United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Views:

3

Posted:

16.06.2025

Expiry Date:

31.07.2025

col-wide

Job Description:

At Inovia Bio, we’re tearing down the outdated, bloated systems that slow drug development to a crawl. The biopharma world is choked by inefficiency, and we’re here to deliver a wake-up call with cutting-edge technology and relentless innovation. As a Senior Account-Based Marketer, you’ll be the spearhead of our mission to connect with the most forward-thinking biopharma companies and show them why Inovia Bio is the partner they can’t live without.

Who Are We?

Inovia Bio is a TechBio startup based in London & Dubai, shaking up the drug development landscape. We combine proprietary technology platforms with unmatched expertise to supercharge our partners’ programmes. We’re the ally every drug developer dreams of—and the disruptor that keeps CROs up at night.

An Atypical Role

The Senior Account-Based Marketer at Inovia Bio doesn’t just send emails or churn out generic campaigns. You’re a strategist, a storyteller, and a data wizard who knows how to target high-value accounts with surgical precision. You live for the thrill of turning prospects into partners and believe that marketing in biotech demands as much innovation as the science itself.

Driving ABM Strategy

• You’re done with spray-and-pray marketing that wastes everyone’s time
• You’ll design and execute account-based marketing campaigns that zero in on key biopharma decision-makers.
• You’ll work with our commercial, tech and medical teams to craft hyper-personalized strategies that resonate with each target account.

HubSpot Master

• You don’t just use HubSpot—you make it sing
• You’ll leverage HubSpot to build, automate, and optimize ABM campaigns, from lead scoring to nurture workflows.
• You’ll dive into analytics to measure campaign impact and iterate faster than our competitors can blink.
• You are a Hubspot expert who knows how to get every drop of value out of the platform.

Partnering for Impact

“You see opportunities to connect where others see barriers”

• You’ll collaborate with our biopharma partners to understand their pain points and position Inovia’s solutions as the answer.

• You’ll work alongside our tech and medical teams to translate complex innovations into compelling value propositions.

Shaping the Narrative

“You know that biotech isn’t just science—it’s a story”

• You’ll create content—whitepapers, case studies, webinars—that showcases Inovia’s disruptive approach to drug development.

• You’ll tailor messaging to each account, ensuring every touchpoint feels bespoke and undeniable.

Who We’re Looking For:

Technical Skills

• You’re certified in HubSpot (Marketing Hub, Sales Hub, or ABM tools) and have hands-on experience building complex workflows, custom reports, and segmented lists. You can make HubSpot do things others didn’t know were possible.
• You know biotech like the back of your hand.
• You have 3+ years of marketing experience in the biotech or biopharma industry, with a deep understanding of drug development pipelines, regulatory landscapes, and key stakeholders.
• ABM is your superpower.
• You’ve designed and executed ABM campaigns targeting C-suite and senior decision-makers, ideally in biotech or life sciences, Ascertainable insights.
• Data is your co-pilot.
• You’re fluent in marketing analytics—think Google Analytics, HubSpot dashboards, and CRM reporting. You can spot trends, measure ROI, and pivot strategies based on what the numbers tell you.
• You’ve tamed messy CRMs.
• You’re comfortable cleaning and organizing account data in HubSpot or similar platforms, ensuring every contact, company, and deal is meticulously structured.
• You know how to write a copy that cuts through the noise.
• You can craft compelling emails, landing pages, and content that speak directly to biotech leaders, balancing technical accuracy with persuasive flair.
• You’ve built hyper-targeted campaigns that make each account feel like the only one that matters, using dynamic content, intent data, and account-specific insights.
• You stay ahead of the curve.
• You’re plugged into the latest ABM trends, biotech marketing strategies, and HubSpot updates. You know what’s coming before it lands.
• You’ve worked with intent data.
• You’ve used tools like 6sense, Demandbase, or Bombora to identify high-potential accounts and time your outreach perfectly.
• You’re not afraid to test and learn.
• You’re comfortable running A/B tests, experimenting with new channels, and iterating based on performance data.
• You translate complexity into clarity.
• You can take Inovia’s tech-heavy value proposition and distill it into messaging that resonates with both scientific and commercial audiences.
• You’ve owned campaigns end-to-end.
• From strategy to execution to reporting, you’ve delivered ABM programs that drive pipeline growth and measurable revenue impact.
• You know when to pivot.
• You can recognize when a campaign isn’t working and propose a new approach—whether it’s a different channel, message, or audience segment.
• You’re a content machine.
• You’ve produced or overseen the creation of high-impact assets like whitepapers, blogs, or videos tailored to biotech audiences.
• Impact drives you, not just metrics.
• Vanity metrics are nice, but you’re obsessed with building relationships and closing deals that transform drug development.

Personal Attributes

• You’re eligible to work in the UK or the UAE (or willing to relocate to the UAE).
• You’re a master communicator.
• You can boil down a 50-page biotech report into a three-slide pitch that wins hearts and minds, tailoring your message to each stakeholder.
• You push back with better ideas.
• You’re not afraid to call out a weak strategy and propose a sharper alternative that gets results.
• Collaboration is your jam.
• You thrive working with commercial, tech, and medical teams to align marketing with Inovia’s broader mission.
• You’re constantly sharpening your ABM skills, diving into biotech journals, or exploring new marketing tech.
• You hold strong opinions, loosely.
• You bring bold ideas to the table but stay open to feedback and new perspectives.
• In God we trust, all others must bring data.
• You believe every decision should be backed by insights, and gut feelings are only valid if the numbers agree.

What We Offer

We’re a high-energy, venture-backed startup delivering game-changing results for our partners. Ready to join the revolution?