B2B Marketing Specialist - EV Charging/Energy - London - £40k (+ 15% Bonus OTE + Benefits )

Everec; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading clean energy technology company in London is seeking a B2B Marketing & Lead Generation Manager to develop strategies that enhance their market presence. This role involves account-based marketing, community growth, and design of impactful content to elevate brand engagement. Ideal candidates will have a solid experience in B2B marketing, particularly within tech and renewable energy sectors, supporting the company's mission to transition towards smarter energy solutions.

Benefits

Flexible working schedule

Supportive environment with career development

Qualifications

• Proven track record in B2B lead generation.
• Strong understanding of ABM principles and sales pipelines.
• Experience in clean energy or tech environments desirable.

Responsibilities

• Design and execute ABM campaigns for target verticals.
• Engage decision-makers via LinkedIn and direct outreach.
• Ghostwrite high-impact content for senior leadership.

Skills

B2B lead generation

Account-Based Marketing principles

Excellent written communication

Tools

HubSpot

Salesforce

LinkedIn Sales Navigator

Job description

B2B Marketing Specialist (ABM Marketing Manager) - EV Charging/Energy - London - £40k (+ 15% Bonus OTE + Benefits )

B2B Marketing Specialist (ABM Marketing Manager) - EV Charging/Energy - London - £40k (+ 15% Bonus OTE + Benefits )

This range is provided by EVEREC. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from EVEREC

Consultant at EVEREC️ - Specialist in Wind and Renewable Energy Across the UK and Europe️️

Role: B2B Marketing and Lead Generation Manager

Location: London, UK (2 days on site per week)

About the Role

My client is looking for a driven and strategic B2B Marketing & Lead Generation Manager to join a high-growth software company accelerating the clean energy transition. This newly created role is central to building a scalable and high-performing B2B pipeline through smart, targeted outreach and compelling thought leadership.

You’ll sit at the heart of sales and marketing - designing and executing Account-Based Marketing (ABM) campaigns, turning social engagement into commercial conversations, and strengthening the online presence of their leadership team. You’ll also play a key role in shaping how their brand is seen across the energy, EV, and digital tech sectors.

About the Company

This mission-led technology business is transforming how energy is consumed, stored, and shared. With AI-driven tools and a strong B2B product offering, the company partners with major energy retailers, housebuilders, and OEMs to deliver a smart energy ecosystem. The business is scaling rapidly with an agile, collaborative team and strong market momentum.

What You’ll Do

• Plan and deliver Account-Based Marketing strategies for priority verticals (e.g., EV charger manufacturers, smart home installers, energy retailers)
• Identify and engage decision-makers using LinkedIn, email, webinars, and warm calling
• Own the top of the funnel: book qualified meetings and hand over to the Sales team for pipeline development
• Utilise platforms such as HubSpot, Salesforce, LinkedIn Sales Navigator, Woodpecker, Canddi, and Gleanin
• Monitor and optimise lead performance metrics including conversion rates and pipeline health

2. Thought Leadership & Executive Profiling

• Ghostwrite authentic, high-impact content on behalf of senior leaders (e.g., the CEO) to build trust and industry authority
• Lead engagement programs on LinkedIn and relevant forums to elevate brand and leadership visibility
• Collaborate with the content team to align thought leadership with marketing objectives and product strategy

3. Community Growth & Brand Engagement

• Develop and manage B2B communities across LinkedIn and key energy industry platforms
• Strengthen relationships with influencers, partners, and collaborators to support brand credibility and commercial conversations
• Support lead generation through content-led campaigns, including webinars, announcements, and product-led storytelling

What You’ll Bring

• Proven track record in B2B lead generation, ideally in a high-growth or tech environment
• Strong understanding of ABM principles, sales pipelines, and LinkedIn as a growth channel
• Confident communicator, with excellent written skills and experience ghostwriting or managing executive content
• Experience in clean energy, EV charging, solar, or smart home technologies is highly desirable
• Familiarity with HubSpot, Salesforce, and outbound automation tools is a plus

Why Join?

• Be part of a mission-led company shaping the future of smart energy
• Play a pivotal role in growing a newly established B2B function
• Join a collaborative, agile team where your ideas and contributions are valued
• Flexible hybrid working (2 days onsite in Westminster, with events and field days as needed)
• Supportive environment with clear career development paths

If this sounds like the right next step for you, please apply on LinkedIn or email [e-mail]

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales, Marketing, and Business Development

• Industries

  Services for Renewable Energy and Electric Power Transmission, Control, and Distribution

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