Biddable Director

Adelphi Group; Greater London; On-site; GBP 95,000 - 135,000; Full time

Job summary

OMD UK is seeking an exceptional Biddable Associate Director to lead the biddable media function, shaping strategy and driving innovation to deliver outstanding results for clients.

You will be responsible for strategic direction, performance, and growth of biddable campaigns, while nurturing a high-performing team and fostering senior client and media partner relationships.

Qualifications

• Extensive experience in biddable media planning, buying, and performance analysis across digital platforms.
• Proven track record of leading client accounts, managing large-scale campaigns, and delivering measurable results.
• Strong leadership and people management skills, with experience developing high-performing teams.
• Excellent communication and presentation skills for senior stakeholders.
• Advanced proficiency in media planning and analytics tools.
• Staying ahead of industry trends, including AI, and applying them to campaigns.

Responsibilities

• Set the vision and strategic direction for biddable media across client portfolios.
• Oversee planning, activation, and optimisation of biddable campaigns with KPI targets.
• Lead and develop a team of managers and executives.
• Build and maintain relationships with media owners and technology partners.
• Collaborate with internal teams to deliver integrated cross-channel solutions.
• Oversee campaign reporting and analytics, providing senior-level insights.
• Champion adoption of emerging technologies and AI tools in campaigns.
• Represent the biddable team in client meetings and industry events.

Skills

Biddable media planning

Campaign performance analysis

Client leadership

Team mentoring

Stakeholder management

AI tools adoption

Job description

Agency:

Omd

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

We are seeking an exceptional Biddable Associate Director to join OMD UK. This is a unique opportunity to lead the biddable media function, shaping strategy and driving innovation to deliver outstanding results for our clients. You will be responsible for the strategic direction, performance, and growth of biddable campaigns, while championing best practices and nurturing a high-performing team. As a senior leader, you will foster strong client and media partner relationships and play a pivotal role in the agency’s continued success.

KEY RESPONSIBILITIES

• Set the vision and strategic direction for biddable media across client portfolios, ensuring all activity aligns with broader business and marketing objectives.
• Oversee the planning, activation, and optimisation of biddable campaigns, ensuring best-in-class execution and delivery against client KPIs.
• Lead, mentor, and develop a team of managers and executives, fostering a culture of collaboration, innovation, and continuous learning.
• Build and maintain senior-level relationships with media owners and technology partners, leveraging these partnerships to drive value and innovation for clients.
• Collaborate with internal teams and subject matter experts across OMD UK to deliver integrated, cross-channel solutions that maximise client outcomes.
• Oversee campaign reporting and analytics, providing senior-level insights and strategic recommendations to clients, and identifying opportunities for growth and improvement.
• Champion the adoption of emerging technologies, automation, and AI tools to enhance campaign performance, efficiency, and creativity.
• Represent the biddable team in client meetings and industry events, showcasing OMD UK’s expertise and thought leadership.

SKILLS & EXPERIENCE

• Extensive experience in biddable media planning, buying, and performance analysis across digital platforms, with a deep understanding of the evolving media landscape.
• Proven track record of leading client accounts, managing large-scale campaigns, and delivering measurable business results.
• Strong leadership and people management skills, with experience developing and inspiring high-performing teams.
• Excellent communication and presentation skills, with the ability to deliver compelling, insight-driven proposals and recommendations to senior stakeholders.
• Advanced proficiency in media planning and analytics tools, with the ability to translate data into actionable strategies.
• Proactive in staying ahead of industry trends, including emerging technologies and AI, and driving their adoption within teams and client work.
• Outstanding organisational skills, with the ability to manage multiple projects, priorities, and deadlines in a fast-paced environment.

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/