B2C Sales Leader: Growth & Customer Excellence

Barbon Group Ltd.; Chester; On-site; GBP 70,000 - 100,000; Full time

Job summary

Barbon Group Ltd. is seeking a dynamic leader to head the B2C Sales team, driving high sales performance and delivering an outstanding customer experience within a compliant, FCA-aligned framework.

You will develop direct reports, implement robust performance management and coaching, collaborate with Marketing on campaigns, recruit talent aligned to our values, and continuously improve processes to maximise profitability and customer outcomes.

Responsibilities

• Be accountable for delivering against business targets and goals.
• Drive the team and team leaders on a day‑to‑day basis to deliver high sales performance across the B2C sales team, ensuring the smooth running of the overall department.
• Inspire the Sales team to maximise productivity, deliver optimal sales results, operational efficiencies and support growth, whilst implementing an effective reward, recognition, training and development programme.
• Lead and motivate the team by providing clear leadership, support and guidance across all areas and act as a role model across the team and the wider business.
• Lead the department with a philosophy of continuous improvement, contributing ideas and suggestions to improve the efficiency and effectiveness of the team and wider department.
• Lead by example to drive a customer‑centric approach within the team, ensuring the delivery of an exceptional customer experience, aligned to Consumer Duty requirements.
• Drive and embody the company values of “One team” and “Accountable actions” in all aspects of your own work and the team’s activities.
• Set clear, measurable goals and objectives that inspire the team to achieve business, quality and personal performance targets.
• Collaborate with Marketing and other supporting functions to design and deliver effective campaign initiatives and process improvements that drive sales growth and customer engagement.
• Ensure resource management is effectively planned in line with business needs, including the diligent recruitment of new team members who are aligned to the company culture and values.
• Deliver robust performance management, including documented 1:1 performance reviews, coaching, development and progression plans, and performance improvement plans where increased performance is required.
• Provide effective coaching to team leaders, ensuring coaching is impactful, sustained and drives continuous performance improvement, promoting a culture of high support and high challenge.
• Hold effective team meetings that provide feedback, communication and clarity, ensuring team leaders and the wider team are fully informed of product, process and procedural changes.
• Drive accountability across the team to resolve customer issues and provide timely, appropriate solutions that result in positive customer outcomes.
• Review QA (Quality Assurance) data and leverage feedback to build a high‑performing, compliant team.
• Drive change and innovation by evaluating different training and coaching delivery methods and implementing the most effective ways to engage team members, in line with the “Innovative pioneer” company value.
• Ensure completion of all mandatory learning and CPD (Continuing Professional Development) logging requirements for self and all individuals within the department.

Job description

Barbon Group Ltd. is seeking a dynamic leader to head the B2C Sales team, driving high sales performance and delivering an outstanding customer experience within a compliant, FCA-aligned framework.

You will develop direct reports, implement robust performance management and coaching, collaborate with Marketing on campaigns, recruit talent aligned to our values, and continuously improve processes to maximise profitability and customer outcomes.