GTM Director

Treatwell; Greater London; On-site; GBP 75,000 - 117,000; Full time

Job summary

Treatwell is seeking a commercially driven Go-To-Market leader to own Europe-wide GTM for its Financial Services products. You will translate the roadmap into revenue, coordinating with Sales, Product and cross-functional teams across Europe.

Based in London, Milan or Amsterdam, you will define positioning, pricing and packaging, build scalable playbooks, and partner with Stripe to accelerate growth across markets while driving adoption and margin.

Qualifications

• Experience in GTM, commercial strategy or sales strategy in digital/tech scale-ups.
• Proven track record of revenue growth and target ownership.
• Experience across multiple markets with sales teams and leadership.
• Ability to lead commercial strategy across multiple markets, central/group level preferred.
• Strong analytics and ability to build business cases and senior updates.
• Excellent stakeholder management and ability to influence without direct authority.
• Exposure to payments/fintech or embedded finance products is a plus.

Responsibilities

• Own and lead Treatwell's European go-to-market strategy for its Financial Services products, defining target segments, positioning, pricing, packaging and commercial priorities, with a clear focus on revenue growth.
• Lead projects that drive revenue for the financial services product line, setting targets and accountability for results.
• Work closely with sales teams across markets to shape commercial plans and turn go-to-market strategy into pipeline, deals and revenue.
• Build scalable playbooks, pricing guidance, sales narratives and training for local market teams.
• Partner with Product to bring new products and features to market, from pilots through to full European rollout.
• Develop in-app and self-serve sales motions to drive adoption and revenue scale.
• Collaborate with cross-functional teams to embed payments into acquisition, onboarding, account management and retention.
• Translate strategy into execution plans with owners, timelines and KPIs, removing blockers and driving accountability.
• Track adoption, revenue and margin across markets and optimise pricing, packaging and the sales funnel.
• Manage Treatwell's strategic partnership with Stripe and align joint GTM plans and growth priorities.

Skills

Go-to-market

Revenue targets

Multi-market experience

Central strategy

Financial modelling

Stakeholder management

Payments fintech

Job description

GTM Director

We're looking for a commercially driven Go-To-Market leader to own how Treatwell takes its Financial Services products to market across Europe. Working closely with our sales teams and leaders, and with Product, you'll turn our roadmap into revenue, with a particular focus on growing our financial services product line.

At Treatwell we don't just sell software: we help Europe's best salons and spas digitalise their business, grow their revenue and improve the experience they offer their clients.

You'll be the strategic owner of go-to-market for Treatwell across Europe. With a strong commercial mindset and a highly collaborative approach, you'll define how we position, price, package and launch our products, and partner with Sales to turn them into real, measurable revenue.

You will be responsible for:

• Commercial go-to-market strategy: Own and lead Treatwell's European go-to-market strategy for its new suite of Financial Services products, defining target segments, positioning, pricing, packaging and commercial priorities, with a clear focus on revenue growth.
• Financial services revenue: Own and lead projects that drive revenue for the financial services product line, from payments to new financial solutions, setting clear targets and taking accountability for results.
• Sales partnership: Work closely with our sales teams and sales leaders across markets to shape commercial plans and targets, and turn go-to-market strategy into pipeline, deals and revenue.
• Sales enablement & playbooks: Build scalable playbooks, pricing guidance, sales narratives and training that help local market teams sell our products and drive adoption on the ground.
• Product launches: Partner with Product to bring new products and features to market, from validation and pilots through to full European rollout, bringing the commercial and customer perspective into the roadmap.
• Product-led growth: Alongside our sales teams, build in-app and self-serve sales motions that help adoption and revenue scale efficiently.
• Cross-functional leadership: Partner with Product, Supply, Finance, Operations, Legal and local market teams to embed payments into acquisition, onboarding, account management and retention.
• Strategy into execution: Translate strategy into clear execution plans with owners, timelines and KPIs, proactively removing blockers and driving accountability across teams that don't report directly into the role.
• Commercial performance & optimisation: Track and drive adoption, revenue and margin across markets, using data and customer insight to optimise pricing, packaging and the sales funnel.
• Stripe partnership: Manage Treatwell's strategic partnership with Stripe, acting as the senior commercial point of contact and aligning joint go-to-market plans and growth priorities.

About you

• Proven experience in go-to-market, commercial strategy or sales strategy roles within a fast-growing digital or tech company (marketplaces, SaaS, delivery, fintech or similar)
• Strong commercial focus, with a track record of owning revenue targets and driving measurable growth
• Multi-market experience is a must: you've worked closely with sales teams and sales leadership across multiple markets
• Experience leading commercial strategy across multiple markets, ideally in a central or group-level role
• Strong analytical skills and confidence building business cases, commercial models and senior leadership updates
• Excellent stakeholder management and the ability to influence and drive accountability without direct authority
• Exposure to payments, fintech or embedded finance products is a plus

About Treatwell

We're a team of 800+ people working every day to transform the beauty industry across Europe. We've built the leading salon management software, connected to Europe's number one marketplace, helping thousands of professionals run and grow their business.

The numbers speak for themselves:

• Over 95,000 partner salons
• Present in 14 countries
• More than 23.5 million bookings every year

And the best is yet to come. If you want to join an international, innovative and fast-growing company where your work has a real, visible impact... join us!

We’ll treat you with:

Compensation: A competitive base salary and bonus package.

Location & flexibility: Based in London, Milan or Amsterdam, working closely with teams across all our European markets.

Work tools: All the tools and technology you need to do your best work.

Impact: A rare opportunity to build and own a new growth engine for Treatwell from the ground up.

Salary

€90K – €140K (depending on experience)

Equal opportunities

At Treatwell we're committed every day to creating and maintaining an inclusive workplace, built on mutual respect and valuing everyone's uniqueness. We offer equal opportunities to all our candidates and employees, without any form of discrimination.