B2B SEM Specialist — AI-Driven Paid Search (Hybrid)

OpenTable; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

5 weeks paid vacation

Private health & dental insurance

Work from (almost) anywhere) for up to

Job summary

OpenTable, a Booking Holdings company, is hiring a Specialist, Search Engine Marketing to own and grow our B2B paid search programmes across Google Ads and Microsoft Advertising in 10+ markets. You will manage strategy, bidding, ad copy, and landing page experiments, partnering with Analytics, Web, Brand, and Sales to connect auction activity to pipeline.

This hands-on role requires 3+ years in paid search, deep knowledge of GA4, Looker Studio, and SQL, and a bias for testing and optimization in

Qualifications

• 3+ years of hands-on paid search experience with ownership of Google Ads and Microsoft Advertising
• Expert-level command of keyword research, match types, negative keywords, and Quality Score
• Experience managing paid search budgets with pacing, efficiency, and forecasting
• Fluency in performance metrics (CPC, CTR, CVR, CPA/CPL, ROAS) and data-driven optimization
• Strong knowledge of conversion tracking, attribution, and lookback windows
• Structured testing programmes including landing page and ad experiments
• Proficiency with GA4 and BI/dashboarding tools and advanced spreadsheet analysis
• Excellent written and verbal communication for cross-functional partners and leadership
• Comfort in a fast-paced, globally distributed team with own roadmap

Responsibilities

• Own B2B paid search strategy and execution across Google Ads and Microsoft Advertising in all active markets
• Manage keyword, search term, and negative keyword strategy with audits
• Control bidding and budgets using various strategies and monitor lead volume and cost-per-lead
• Write, test, and optimize ad copy and extensions aligned to search intent
• Lead landing page A/B tests and use heatmaps to diagnose journey drops
• Maintain rigorous, always-on testing roadmap and document learnings
• Experiment with newer AI-powered products and compare performance against manual control
• Improve paid search measurement with enhanced conversions and API-based data uploads
• Build dashboards and reports that translate performance into actionable insights
• Collaborate with Analytics and Data Engineering on audiences and data infrastructure
• Monitor auction insights and adjust strategy based on market signals
• Manage day-to-day relationship with search platform partners

Tools

GA4

Looker Studio

SQL

Snowflake/BigQuery

Job description

OpenTable, a Booking Holdings company, is hiring a Specialist, Search Engine Marketing to own and grow our B2B paid search programmes across Google Ads and Microsoft Advertising in 10+ markets. You will manage strategy, bidding, ad copy, and landing page experiments, partnering with Analytics, Web, Brand, and Sales to connect auction activity to pipeline.

This hands-on role requires 3+ years in paid search, deep knowledge of GA4, Looker Studio, and SQL, and a bias for testing and optimization in