Remote-Friendly B2B Paid Search Growth Specialist

OpenTable; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Generous parental leave

Generous vacation time

Volunteer time

Learning and development opportunities

Work from almost anywhere

Mental health support

Job summary

OpenTable is seeking a Specialist, Search Engine Marketing to own and grow our restaurant-facing B2B paid search programme across Google Ads and Microsoft Advertising in more than ten markets. You will own the campaign lifecycle, from build to optimisation, and lead tests and bidding strategies to maximise lead volume and ROI.

You will collaborate with Analytics, MarTech, Web, Brand, and Sales to align auction activity with pipeline, while designing landing page experiments and reporting

Qualifications

• 3+ years of hands-on paid search experience with deep ownership of Google Ads and Microsoft Advertising
• Experience in a lead generation environment; B2B marketing exposure preferred
• Industry-standard certifications: Google Ads (Search), GA4 Qualification, Microsoft Advertising Certification preferred

Responsibilities

• Own B2B paid search strategy and end-to-end execution across Google Ads and Microsoft Advertising in multiple markets
• Manage full campaign lifecycle: build, optimize, budget pacing, and performance reporting
• Own keyword, search term, and negative keyword strategy with regular audits
• Manage bidding and budgets, selecting and tuning bid strategies for lead volume and cost efficiency
• Design and run landing page A/B tests; use analytics to drive page-level improvements
• Lead a rigorous testing roadmap and translate results into actionable recommendations
• Build pacing dashboards and clear performance narratives for leadership

Skills

Google Ads

Microsoft Advertising

Keyword research

Bid strategies

A/B testing

GA4

Looker Studio

SQL

CRM data

Performance reporting

AI-powered ads

Tools

GA4

Looker Studio

Snowflake

BigQuery

Salesforce

Job description

OpenTable is seeking a Specialist, Search Engine Marketing to own and grow our restaurant-facing B2B paid search programme across Google Ads and Microsoft Advertising in more than ten markets. You will own the campaign lifecycle, from build to optimisation, and lead tests and bidding strategies to maximise lead volume and ROI.

You will collaborate with Analytics, MarTech, Web, Brand, and Sales to align auction activity with pipeline, while designing landing page experiments and reporting