B2B Product Marketing Lead — Hybrid Growth

System1; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Pension

Flexible working arrangements (hybrid)

Job summary

System1 is seeking a B2B Product Marketing Manager to own go-to-market across our product suite, including Test Your Ad and Test Your Innovation. You’ll translate complex research and technology into clear customer value propositions and collaborate with Product, Sales and Commercial leadership to drive adoption and support System1’s US growth agenda.

You will own positioning, messaging and launches, develop buyer-focused content, and create sales tools that help the teams win in a fast-growing

Qualifications

• 5-7 years of experience in product marketing, B2B marketing, SaaS or a related role.
• Strong experience developing product positioning, messaging and go-to-market strategies.
• Experience launching B2B products and creating sales enablement materials.
• Ability to translate complex products, technology, data or research into clear customer propositions.
• Experience working closely with Sales, Product and Commercial teams.
• Strong writing, storytelling and communication skills.
• Strong understanding of B2B buyers and customer journeys.
• Experience in martech, adtech, market research, consumer insights or innovation is a plus.
• Competitive salary + bonus scheme

Responsibilities

• Own go-to-market strategy across System1’s product portfolio across the Test Your Ad and Test Your Innovation offerings.
• Turn research, technology and proprietary frameworks into clear, compelling value propositions for marketing, insights and innovation leaders.
• Lead positioning, messaging, launches and sales enablement with Product, Sales and Commercial leadership.
• Develop buyer-focused messaging for marketers, insights leaders, innovation teams and agencies.
• Create pitch decks, battlecards, one-pagers, product guides and other sales tools.
• Provide Sales and Commercial teams with messaging and proof points to win.
• Partner with Marketing on thought leadership, case studies and campaigns.
• Translate customer feedback and sales insights into sharper positioning and messaging.
• Track competitor products, positioning and market activity.
• Research customer needs, category trends and emerging opportunities.

Skills

Customer Obsessed

Strategic & Commercial

Great Storyteller

Collaborative

Fast & Curious

Job description

System1 is seeking a B2B Product Marketing Manager to own go-to-market across our product suite, including Test Your Ad and Test Your Innovation. You’ll translate complex research and technology into clear customer value propositions and collaborate with Product, Sales and Commercial leadership to drive adoption and support System1’s US growth agenda.

You will own positioning, messaging and launches, develop buyer-focused content, and create sales tools that help the teams win in a fast-growing