B2B Marketing Lead — Digital Growth & Strategy (Hybrid)

The Opportunity Hub UK; Greater London; Hybrid; GBP 45,000 - 50,000; Full time

Job summary

The Opportunity Hub UK is seeking a commercially minded Marketing Manager to take ownership of its marketing function and drive growth for an award-winning app marketing agency. You will shape strategy, strengthen brand visibility and generate new business opportunities.

You'll blend strategic thinking with hands-on execution, delivering ideas from concept through to measurable results, and collaborating with senior leadership to align marketing with business priorities.

Qualifications

• Proven experience in a Marketing Manager or similar hands-on marketing role.
• Experience in B2B, marketing agency, digital consultancy, technology or professional services environment.

Responsibilities

• Develop and deliver the overall marketing strategy aligned with objectives and growth.
• Drive organic search visibility and website performance; manage SEO initiatives.
• Own content strategy across website, social, email, blogs and thought leadership campaigns.
• Develop multi-channel campaigns to attract clients and generate qualified leads.
• Manage CRM and email marketing, audience segmentation and marketing automation (HubSpot).
• Oversee website content, landing pages and conversion optimization (Webflow).
• Monitor campaign performance, traffic, engagement and conversion rates to improve results.

Skills

Marketing strategy

Digital marketing

SEO

Lead generation

CRM & email marketing

Content & brand

Analytics

Education

Bachelor's degree in Marketing

Tools

Google Analytics 4

Google Search Console

SEMrush

Webflow

HubSpot

Job description

The Opportunity Hub UK is seeking a commercially minded Marketing Manager to take ownership of its marketing function and drive growth for an award-winning app marketing agency. You will shape strategy, strengthen brand visibility and generate new business opportunities.

You'll blend strategic thinking with hands-on execution, delivering ideas from concept through to measurable results, and collaborating with senior leadership to align marketing with business priorities.