B2B Performance Marketer

Twirl; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Gym Membership

Free Tech

Free Healthy Breakfast + Lunch

Monthly Wellness Allowance

Unlimited Holidays

Cool Workspace

Job summary

Twirl is looking for a hands-on Performance Marketing Manager to lead their paid acquisition efforts. This role allows you to own and optimize Google Ads campaigns while improving lead generation across multiple platforms. You’ll work closely with the founder and be an integral part of Twirl’s growth strategy.

With options for hybrid or remote work, Twirl offers a dynamic work environment, daily coffee runs, and a chance to collaborate with an exciting and fun team.

Qualifications

• Strong experience in B2B digital marketing, ideally in SaaS or tech scale-ups.
• Deep understanding of attribution models and conversion metrics.
• Experience managing campaigns across multiple platforms.

Responsibilities

• Own and optimize full Google Ads performance.
• Improve lead quality and conversion rates.
• Develop and test new messaging angles for ads.

Skills

B2B lead generation

Google Ads

paid acquisition

conversion tracking

campaign management

HubSpot

Google Analytics

full-funnel marketing

Job description

If your expertise sits at the intersection of B2B lead generation, Google Ads, paid acquisition, creative testing, and growth, you’ll want to keep reading.

Location: Hybrid or remote

Setup: Full-time or contract

We’re looking for a hands-on Performance Marketing Manager to own and scale Twirl’s paid acquisition efforts (PPC, Meta, Linkedin, Lead Generation), with Google Search as the primary channel.

We’re looking for someone who understands the full acquisition journey, from creative testing and ad copy to landing pages, conversion tracking and revenue generation.

Google Ads is already a meaningful growth channel for us, but we believe there is significant opportunity to improve efficiency, strengthen our systems and scale sustainably over time.

You’ll work closely with the founder and have direct ownership over one of the most important growth levers in the business.

• Own and optimise full Google Ads performance, Meta ads and Linkedin ads (currently retargeting only)
• Improve lead quality, conversion rates, and acquisition efficiency
• Monitor campaign performance and identify growth opportunities
• Manage budgets responsibly while maintaining profitability

Creative Responsibilities:

• Develop and test new messaging angles and ad copy
• Coordinate or create lightweight creative assets
• Improve landing page performance and conversion rates
• Build a structured experimentation process across ads, creatives, and landing pages
• Strong experienceinB2Bdigital/performancemarketing,ideallyinSaaSortechscale-ups
• Strong experience managing campaigns across Google Ads, LinkedIn, Meta, programmatic, and remarketing platforms
• Deep understanding of full-funnel marketing, attribution models, conversion metrics, CAC, LTV, and ROI reporting
• ProficientinmarketingtoolslikeHubSpot,GoogleAnalyticsandotherrelevantMarTechsolutions.

For this specific role, there is the option to work remotely, though we’d love to have you in our London office! We’re a strong, fun team, and working together in our cozy North Greenwich office (just 2 minutes from the station) is always more exciting. Expect daily coffee runs, a comfy workstation, and the best colleagues to collaborate with.

• A Thrilling Work Environment: Be part of one of the most exciting creative industries right now. While we’re a startup, we pride ourselves on professionalism and have worked hard to become a thought leader in the UGC space. It’s an absolutely thrilling ride to be part of a hard‑working, FUN team (it will never get boring—in the best way).
• Work with the Coolest Brands: Build relationships with key decision-makers and marketers in the consumer brand space—and enjoy the perks of receiving their awesome products at our office!
• Gym Membership: A body that moves thinks faster—we’ve got your fitness covered.
• Free Tech: We’ll equip you with the tools you need to do your best work.
• Free Healthy Breakfast + Lunch: When you’re in the office, we’ll cover your lunch from Fuelhub and breakfast snacks.
• Monthly Wellness Allowance: Treat yourself to something that genuinely supports your mental or physical wellbeing (think massages, therapy, gym classes, supplements, a new yoga studio, or anything that helps you feel balanced, strong and clear‑headed).
• Unlimited Holidays: Unlimited time off, as long as you get sh*t done!
• Cool Workspace: A cozy office in North Greenwich, complete with daily coffee runs, a comfy setup, and amazing colleagues.