Marketing Content & Creative Strategist London

Twirl (United Kingdom); Greater London; Hybrid; GBP 35,000 - 50,000; Full time

Benefits offered by this job

Gym Membership

Free Tech

Coworking Membership

Performance-Based Bonus

Flexible Holidays

Job summary

A dynamic creative agency in London is seeking a Creative Strategist to develop high-performing UGC content strategies for prominent brands. You will research trends and write actionable scripts, translating brand goals into effective creative directions. The ideal candidate is deeply passionate about content, trends, and UGC, and thrives in a collaborative environment. Flexible work options are available, recognizing the importance of both in-office culture and remote work.

Qualifications

• Deep hands-on understanding of UGC and social content.
• Strong intuition for what performs and why.
• Ability to manage multiple projects seamlessly.

Responsibilities

• Develop UGC strategies for social media.
• Write UGC scripts and create detailed creative briefs.
• Research trends and monitor competitor ads.

Skills

Understanding of UGC content

Content trends monitoring

Creativity

Communication skills

Tech-savviness

Tools

Creative research tools

Notion

Job description

Twirl is looking for a sharp, culture-obsessed Creative Strategist to join our team. In this role, you’ll be responsible for building bullet-proof UGC creative strategies for some of the coolest brands out there, from fast-growing startups to globally recognised names.

This is not a “write a few scripts and call it a day” role. You’ll live and breathe content. You’ll obsess over hooks, angles, trends, formats, creators, platforms, and performance. Your job is to turn creative chaos into clear, scalable, high-performing UGC strategies and briefings that creators and editors can execute flawlessly.

If you scroll TikTok and Instagram “for work”, save ads compulsively, and instantly know why something will or won’t perform, you’ll feel very at home here.

Develop UGC creative strategies for social (Meta, TikTok, YouTube Shorts, etc.)

Identify winning angles, hooks, formats, and narratives based on performance data, trends, competitors

Translate brand goals into clear creative directions that actually convert, not just look pretty

Communicate confidently and regularly with both small and global brands

Lead creative conversations, present strategies, and explain the “why” behind concepts and scripts

Act as a trusted creative partner, giving clear direction and pushing back when needed to protect performance and creative quality

Translate brand feedback into strong, actionable creative decisions

Scriptwriting & Briefing:

Write bullet-proof UGC scripts that creators can execute without confusion

Build structured, easy-to-follow creative briefs (hooks, talking points, b-roll, do’s & don’ts, references)

Ensure every brief is actionable, scalable, and aligned with performance goals

Content Research & Trend Monitoring:

Constantly research ads, creators, competitors, and emerging trends across platforms

Use creative research tools daily to spot patterns, opportunities, and fatigue risks

Bring fresh ideas proactively to the table, before anyone asks

Deep, hands‑on understanding of UGC and social content (this is non-negotiable)

You genuinely live and breathe content, trends, hooks, and formats

Not shy to communicate confidently and regularly with both small and global brands, including leading creative conversations, presenting strategies

Strong intuition for what performs and why

Highly tech‑confident and comfortable juggling multiple tools at once (creative research tools, social platforms, Notion, internal systems, etc.)

Able to manage multiple brands and projects without dropping the ball

We don’t care about years of experience, we care about your passion for content! <3

We’d love to have you in our London office as much as possible. We’re a close, ambitious team, and working together in our North Greenwich office (2 minutes from the station) is a big part of our culture.

Expect morning coffee runs, creative brainstorms, and a genuinely fun but high‑performing environment.

Remote work is fine, and working abroad for a few weeks is also possible. All we ask is:

Strong, reliable Wi‑Fi

A proper workspace (we’ll cover co‑working if you’re abroad)

At least 6 hours overlap with UK time

🫴 What Twirl Offers:

• Work With Seriously Cool Brands: From cult favourites to global players. Yes, some products will show up at the office!
• Gym Membership: Because a clear head needs a moving body
• Free Tech: All tools and setup covered so you can do your best work
• Coworking Membership: Covered when you’re working abroad
• Performance‑Based Bonus: Great creative drives results, and we reward that
• Flexible Holidays: Unlimited time off, as long as the work gets done!

Interested? Apply today! We’d love to hear from you. Please submit a 60‑second intro video via Loom along with your LinkedIn profile. That’s all we need for now!

Shortlisted candidates are contacted for an initial interview with our founder. After that, candidates will be invited to a screening task.

Twirl is an equal opportunity employer and values diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.